On this page: Learn how to read the content card metrics in the journey report, including display and click data, tracking data, and tracked link labels for your content cards.
You can access your Content card journey report by clicking the View report button within your journey. Learn more
Display & click displays-content-card
The Display & Click graphs present a detailed analysis of your profiles’ engagement with your Content cards, offering valuable insights into how profiles interact with your content.
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Unique Clicks: Number of profiles who clicked on a content in your Content cards.
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Clicks: Number of times a content was clicked on in your Content cards.
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Displays: Number of times your Content card was opened.
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Unique displays: Number of times the Content card was opened, multiple interactions of one profile are not taken into account.
Tracking data track-data-content
The Tracking data table offers a detailed snapshot of profile activity tied to your Content cards, providing essential insights into engagement and experiences effectiveness.
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People: Number of user profiles who qualify as target profiles for your Content cards.
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Click through rate (CTR): Percentage of users who interacted with your Content cards.
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Clicks: Number of times a content was clicked on in your Content cards.
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Unique Clicks: Number of profiles who clicked on a content in your Content cards.
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Displays: Number of times your Content card was opened.
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Unique displays: Number of times your Content card was opened, multiple interactions of one profile are not taken into account.
Tracked link labels track-link-content
The Tracked link labels table offers a comprehensive overview of the link labels within your Content cards, highlighting those that generate the highest visitor traffic. This feature empowers you to identify and prioritize the most popular links.
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Unique Clicks: Number of profiles who clicked on a content in your Content cards.
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Clicks: Number of times a content was clicked on in your Content cards.
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Displays: Number of times the Content card was opened.
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Unique displays: Number of times the Content card was opened, multiple interactions of one profile are not taken into account.