DocumentationJourney OptimizerJourney Optimizer Guide

inAudience function inAudience

Last update: Wed Nov 05 2025 00:00:00 GMT+0000 (Coordinated Universal Time)
  • Applies to:
  • Journey Orchestration

CREATED FOR:

  • Experienced
  • Developer

The inAudience function is an Adobe Experience Platform function that enables you to check whether an individual in your journey belongs to a specific audience. This powerful function allows you to create personalized journey paths based on audience membership, enabling sophisticated segmentation and targeting within your customer experiences.

Use the inAudience function when you need to:

  • Branch journey paths based on audience membership. Learn more
  • Apply conditional logic that depends on whether a profile belongs to a specific segment
  • Target specific groups of customers with personalized experiences
  • Evaluate real-time audience participation within journey conditions
  • Combine multiple audience checks to create complex targeting rules

The function evaluates audience membership in real-time and returns a boolean value, making it ideal for decision nodes and conditional expressions. Audiences are defined and managed in Adobe Experience Platform (learn more about working with audiences in Journey Optimizer), and the expression editor provides autocomplete suggestions to help you reference them accurately.

Audience Status:

Audiences can have two participation statuses:

  • Realized: The individual qualifies for the audience definition and is an active member
  • Exited: The individual has left the audience and no longer qualifies

Only individuals with the Realized status will be considered as active audience members. When the function returns true, it confirms the individual has realized status; when it returns false, it indicates exited status. For more information on audience evaluation, refer to the Segmentation Service documentation.

Syntax
inAudience(<parameter>)
Parameters
table 0-row-3 1-row-3
Parameter Description Type
Audience The audience name <string>

Important constraints:

  • The audience name must be a string constant
  • It cannot be a field reference or an expression
  • You can retrieve up to 100 audiences in a single journey
Signature and returned type

inAudience(<string>)

Returns a boolean:

  • true: The individual is a member of the audience (realized status)

  • false: The individual is not a member of the audience (exited status)

Examples

inAudience("men over 50")

Returns true if the individual within the journey instance is part of the Adobe Experience Platform audience named “men over 50”, false otherwise.

Practical use cases:

code language-none 
// Simple audience check in a condition
inAudience("Premium Customers") == true

// Multiple audience evaluation
inAudience("High Value Customers") == true AND inAudience("Active Last 30 Days") == true

// Negation check
inAudience("Unsubscribed") == false

Guardrails and limitations guardrails

When using the inAudience function in your journeys, be aware of the following guardrails and limitations:

Audience retrieval limit:

  • You can retrieve up to 100 audiences within a single journey
  • The expression editor provides an autocompleted list of available audiences to help you reference them correctly

Parameter constraints:

  • The audience name must be a string constant
  • Field references and expressions are not supported as parameters

Audience name changes:

  • Changing the name of an existing audience in Adobe Experience Platform does not automatically update any references to that audience in your journey expressions
  • If your condition node uses inAudience('oldAudienceName'), you must manually edit the expression to use the new name
  • Failure to update the audience name will cause the journey condition to break and may result in incorrect journey behavior

Merge policy considerations:

  • When using multiple audiences with the inAudience function, inconsistencies with merge policies can cause errors or alerts
  • Refer to Journey properties for more information on merge policy behavior

Learn more about using audiences in Adobe Journey Optimizer:

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