Helper functions list section-overview

Helper functions in Adobe Journey Optimizer empower you to personalize experiences with precision and efficiency by manipulating data, performing calculations, and formatting content—all within the personalization editor. Whether you need to summarize data, create dynamic content, or fine-tune logic, these functions are your toolkit. From Aggregation and Math to String and Date-Time functions, each category offers specialized tools for unique tasks like filtering arrays, formatting dates, or applying conditional logic. Explore how these functions, operators, and helpers work together to help you craft tailored, data-driven customer journeys effortlessly.

Helper Functions List

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Get Started with Helper Functions

Learn how to use helper functions for data manipulation and personalization in Adobe Journey Optimizer.

Explore Helper Functions

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Aggregation Functions Library

Discover functions to summarize multiple values into a single value for personalization.

Learn About Aggregation Functions

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Arithmetic Functions Library

Explore how arithmetic functions perform calculations like addition, subtraction, and more.

Dive into Arithmetic Functions

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Array and List Functions Reference

Learn to manipulate arrays and lists with functions like counting, retrieving distinct values, and more.

Explore Array & List Functions

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Date and Time Functions Library

Use date and time functions to manipulate and format dates for personalization workflows.

Learn About Date Functions

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Boolean & Comparison Functions Library

Implement Boolean logic and comparison operations for dynamic personalization workflows.

Explore Boolean & Comparison Functions

Additional Resources

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