Reusable content fragments section-overview
Reusable content fragments in Adobe Journey Optimizer help you save time and ensure consistency by letting you create modular pieces of content—like text blocks, images, or dynamic expressions—that can be used across multiple email campaigns and customer journeys. Whether you’re building a new marketing email or tailoring a personalized message, these fragments simplify your workflow while maintaining brand alignment. This section explores the different types of fragments (visual and expression), how to create and save them, and even make them customizable for specific use cases. You’ll also learn tips for managing, organizing, and reusing fragments effectively to streamline your content strategy.
Reusable Content Fragments
Introduction to Using Fragments
Learn the basics of creating, managing, and reusing visual and expression fragments to streamline content creation in Adobe Journey Optimizer campaigns.
How to Create Reusable Fragments
Follow a step-by-step guide to create reusable visual and expression fragments for emails, campaigns, and journeys in Journey Optimizer.
Save Existing Content as Fragments
Discover how to save content as reusable visual or expression fragments directly from the Email Designer or personalization editor.
Using Customizable Fragments
Learn how to make specific fields editable in fragments for dynamic customization without breaking inheritance in campaigns and journeys.
Managing Content Fragments
Get detailed instructions on organizing, editing, archiving, and exporting reusable fragments for efficient content management.