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Journey Optimizer Tutorials

Last update: June 23, 2025
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Journey Optimizer enables companies to create cohesive, contextual, and personalized customer experiences. It seamlessly guides customers through their entire journey with the brand, from the initial point of contact to the moment they leave the site, ensuring a connected and satisfying experience at every touchpoint.

This user guide contains videos and tutorials on features and capabilities of Adobe Journey Optimizer. Practice what you have learned by taking the Journey Optimizer Challenges.

Latest Experience League Live events

Master Frequency Capping & Conflict Prioritization (June 18, 2025)

Master Frequency Capping & Conflict Prioritization (June 18, 2025)

In this session, Adobe experts Ariel Sultan and Aaron Forrest dove into new features in Adobe Journey Optimizer to help you govern and prioritize customer messages with precision. They showed how to reduce messaging fatigue, resolve conflicts, and deliver impactful experiences that resonate.

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Agile Workflows for Personalized Content at Scale (June 05, 2025)

Agile Workflows for Personalized Content at Scale (June 05, 2025)

In this session, Adobe experts Chris Ivory, Amarnath Vannarath, and Rohan Bhatt showcase how Adobe Journey Optimizer (AJO) seamlessly integrates with Adobe Express and GenStudio for Performance Marketing. Learn how these tools bring unparalleled flexibility, collaboration, and AI-powered creativity to your marketing workflows.

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Unlocking operational insights with AI Assistant in Adobe Experience Platform (February 27, 2025)

Unlocking operational insights with AI Assistant in Adobe Experience Platform (February 27, 2025)

ur experts discussed how AI Assistant can unlock valuable operational insights, boosting productivity and redefining work in Adobe Experience Platform and its platform-based applications.

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Staff picks

Key capabilities and the user interface

Key capabilities and the user interface

Understand the Journey Optimizer's key capabilities and personas. Learn how to navigate the user interface.

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Introduction to building a journey

Introduction to building a journey

Understand the basics of building a journey in the journey canvas.

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Create an audience using the rule builder

Create an audience using the rule builder

Understand how Journey Optimizer (AJO) uses rules to generate audience and learn how to use attributes, events, and existing audiences to create an audience.

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Create content using the AI Assistant for content generation

Create content using the AI Assistant for content generation

Learn how to use the AI Assistant for content generation to generate proactive content variation suggestions for both text and images.

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Decisioning end-to-end walkthrough

Decisioning end-to-end walkthrough

End-to-end walkthrough of Decisioning in Journey Optimizer

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Configure content experiments for in-app messages

Configure content experiments for in-app messages

Learn how to configure and analyze content experiments to A/B test in-app messages.

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