DocumentationJourney Optimizer B2BJourney Optimizer B2B Edition Documentation

Email performance report

Last update: May 21, 2026

CREATED FOR:

  • Beginner
  • User

The Email performance report gives marketers a unified view of email activity across all journeys in Adobe Journey Optimizer B2B Edition. It aggregates send, delivery, engagement, and opt-out metrics. By surfacing both raw counts and calculated rates, you can monitor campaign health, compare email performance, and identify deliverability or engagement issues at a glance. For journey-level metrics across email and SMS channels, see the Account Journeys dashboard.

Access the report

  1. In the left navigation, select Dashboard.
  2. Select the Email performance tab at the top of the reporting dashboard.

Email performance report {width="800" modal="regular"}

Filter the data

Click the Filter ( Filter icon ) icon at the top left to filter the data display using the two supported filter types. These filters apply to all panels simultaneously:

  • Journey - Filters the report to show data for one or more selected journeys. Use this filter to isolate performance for the journeys that matter for your campaign or program.

  • Date range - Restricts all metrics to emails sent within the specified time window. Supports preset ranges and a custom date picker. The date range selector is in the top-right corner of the dashboard.

Journey and date range filters in the filters dialog {width="500"}

When you change filters in the filters dialog, click Apply.

Count and rate metric charts

The top section of the Email performance report contains two side-by-side bar charts that provide a visual summary of overall email program health across the selected date range and journey.

Count metrics — Displays the absolute volume of email activity. Each bar represents the total count of a key email event across all emails in the filtered scope: Sent, Delivered, Opened, Clicked, Bounced, and Unsubscribes.

Rate metrics — Displays calculated percentage rates, enabling you to assess engagement and deliverability quality independently of volume: Deliver rate, Open rate, Click rate, Bounce rate, Click-to-open rate, and Unsubscribe rate.

Hover over the chart to display numeric data.

Hover over the bar chart - displayed count {width="500"}

Metric
Type
Description
Sent
Count
Total number of email messages submitted for delivery.
Delivered
Count
Emails successfully accepted by the recipient’s mail server.
Opened
Count
Number of delivered emails that were opened at least once.
Clicked
Count
Number of emails that received at least one link click.
Bounced
Count
Emails that could not be delivered (hard or soft bounce).
Unsubscribes
Count
Recipients who opted out via an unsubscribe link in the email.
Deliver rate
Rate
Delivered ÷ Sent. Indicates the percentage of emails that reached inboxes.
Open rate
Rate
Opened ÷ Delivered. Measures recipient engagement with subject lines.
Click rate
Rate
Clicked ÷ Delivered. Measures overall click engagement per delivered email.
Bounce rate
Rate
Bounced ÷ Sent. Highlights deliverability and list health issues.
Click-to-open rate (CTOR)
Rate
Clicked ÷ Opened. Measures content and CTA effectiveness among engaged readers.
Unsubscribe rate
Rate
Unsubscribes ÷ Delivered. Signals relevance and audience fit.

Email performance table

At the bottom of the page, a detailed table shows per-email metrics for every email asset in the filtered scope. By default, the table displays 10 rows per page.

The Unsubscribe % column is a prioritized metric for monitoring opt-out activity directly in the table view.

Column
Description
Email Name
The name of the email asset as configured in the journey.
Sent
Total sends for this email within the selected date range.
Delivered
Number of emails successfully delivered to recipient mail servers.
Delivery %
Delivered ÷ Sent, expressed as a percentage.
Opens
Total number of open events recorded for this email.
Open %
Opens ÷ Delivered, expressed as a percentage.
Clicks
Total link click events for this email.
Click %
Clicks ÷ Delivered, expressed as a percentage.
CTOR %
Click-to-open rate: Clicks ÷ Opens, expressed as a percentage.
Bounces
Number of undeliverable emails (hard + soft bounces).
Bounce %
Bounces ÷ Sent, expressed as a percentage.
Unsubscribe %
Unsubscribes ÷ Delivered. Prioritized metric for monitoring opt-out health.
First Activity
Timestamp of the first recorded event (send, open, or click) for this email in the selected period.
Last Activity
Timestamp of the most recent recorded event for this email in the selected period.

Export report data

The Email performance report supports data export for further analysis in external tools or for sharing results with stakeholders. You can export the table data in CSV format, which is compatible with any data analysis or BI tool.

CAUTION
Exports reflect the currently active filters. Ensure that your date range and journey filters are set correctly before exporting to avoid incomplete data in the output file.

To export report data:

  1. Set your date range at the top right and apply Journey filtering as needed.

  2. Click the … menu icon in the top-right corner of the Email performance panel and choose View more.

  3. Click Download CSV from the menu.

    View detailed data and download CSV {width="700" modal="regular"}

    The file downloads automatically to your browser’s default download location.

  4. Click Close to return to the Email performance report.

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