Create and manage your brands brand-library

At the top-right of the Brands page, click Create brand.

Enter a Name for your brand.

Drag and drop or select your file to upload your brand guidelines and extract automatically relevant brand information.

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Click Create brand.

If you include one or more files to create the brand, the information extraction process begins. It may take several minutes to complete.

When the extraction process is complete, your content and visual creation standards are automatically populated.

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Browse through the different tabs to adapt and define more detailed information as needed.

• Overview

• About the brand

• Writing style

• Visual content

If you included one or more documents when you created the brand, the information extraction process created definitions for the tabs and sections. The completeness depends on the scope and details included in any documents. As you review the result, you can change or remove any of the information.

From the More menu ( ) for each tab or category, you can add documents to extract relevant brand information automatically. You can also clear the existing content.

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If you want to review the source for the extracted information in a sub-section, click the View source link.

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In each details tab, review the categories and improve the brand by adding, removing, and changing your definitions.

A sub-section labeled Do’s outlines the guidelines for the category. Use this area to add guideline descriptions and examples of the guidelines.

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A sub-section labeled Don’ts outlines the exclusions. Use this area to add exclusion descriptions and examples of the exclusions.

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• Add a guideline or exclusion.

  In the section where you want to add a guideline, click the Add ( ) icon on the right. In the popup dialog, enter the guideline and select the checkboxes to designate the channels and elements for which the guideline applies. Then, click Add.

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• Change a guideline or exclusion.

  In the section where you want to remove a guideline, click the guideline widget. In the popup dialog, change the content for the guideline and the selected checkboxes as needed. Then, click Update.

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• Remove a guideline or exclusion.

  In the section where you want to remove a guideline, click the guideline widget. In the popup dialog, click the Delete ( ) icon at the top.

• Add or revise examples of your guidelines and exclusions.

  In the displayed example tile, click the Edit ( ) icon to change the example, or click the Delete ( ) icon to remove it.

When you have everything defined, click Save.

You can continue to make changes to the draft brand until you decide it is ready to publish.

Add the foundational information for your brand in the Key details category:

• Brand kit name - Update the brand name.

• When to use - Specify scenarios or contexts where this brand should be applied.

• Brand name - Enter the official name of the brand.

• Description of this brand - Provide an overview of what this brand represents.

• Tagline (Default) - Add the primary tagline associated with the brand.

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In the Guiding principles category, clarify the core direction and philosophy of your brand:

• Mission - Detail the brand purpose.

• Vision - Describe the long-term goal or desired future state.

• Market positioning - Explain how the brand is positioned in the market.

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From the Core brand values category, review the defined brand values and adjust them as needed.

• To define a new core value, click the Add ( ) icon on the right and complete the details:

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  • Value - Enter the name for the core brand value.

  • Description - Explain what this value means to your brand.

  • Behaviors - Outline the actions or attitudes that reflect this value in practice.

  • Manifestations - Provide examples of how this value is expressed in real-world branding.

• To change or delete a core value, click the Edit ( ) icon to update or delete a core brand value.

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  Change the details and click Update. Or, click the Delete ( ) icon at the top to remove the core value.

In the Brand guidelines documents category, review the documents used to generate the brand guidelines.

Click the More menu icon and choose an option to update the brand guidelines using uploaded reference documents:

• Re-extract guidelines - Choose this action to run an extraction job using the current documents.
• Add reference for extraction - Choose this action to upload another document and run an extraction job.

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Open the brand page and click Edit brand at the top right.

In the confirmation dialog, click Edit Brand.

This action creates a draft copy of the brand.

Browse through the different tabs to update the brand information as needed.

• Overview

• About the brand

• Writing style

• Visual content

Click Save as you work with the draft updates, and then Publish when you are ready to replace the Live version.