Brand alignment scoring brand-score

Last update: Tue Sep 09 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

Beginner
Intermediate
User

The brand alignment evaluation and scores help you to create, review, and manage content that adheres to the guidelines defined in the selected brand. It ensures consistency in tone, messaging, and visual identity across your email campaigns, while also serving as a quality check before your content goes live.

AVAILABILITY

This capability is currently available as a private beta, with progressive availability planned for all customers in future releases.

A user agreement is required before you can use AI-powered features in Adobe Journey Optimizer B2B Edition. For more information, contact your Adobe representative.

See Brand-related permissions for information about how product administrators can enable these features.

Validate your brand alignment

When your brand is well-defined and published, assess your brand alignment score directly within the email design space to ensure that the content aligns with your brand guidelines:

After you create the email content, click the Brand alignment ( ) icon on the right to open the Brand alignment right panel in the email design space.

The default brand is automatically selected.

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You can click the Full screen ( ) icon at the top of the panel to display the brand alignment tools in full-screen mode.
If needed, click the Brand menu arrow ( ) to choose another published brand.
Click Evaluate score to score the content alignment with the selected brand.

The system evaluates the content against the guidelines for the selected brand and displays the resulting score.

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Review the evaluation

The score is calculated according to identified violations in the evaluated email content:

100 = Perfect - No violations found
80-99 = Good - Minor violations only
60-79 = Fair - Some significant violations
Below 60 = Poor - Major violations need attention

You can review the evaluation results in more detail to help you identify violations and improve your category alignment scores (High, Medium, and Low) and review the details. For the Writing style or Visual content, click the Expand ( ) arrow to display the details for the evaluation.

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Select any flagged guideline to view specific feedback and suggestions.

You can make changes to the content and click Re-evaluate score to run another evaluation and check for an improved result.

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