DocumentationJourney Optimizer B2BJourney Optimizer B2B Edition Documentation

Governance features

Last update: May 19, 2026

CREATED FOR:

  • Admin

Journey Optimizer B2B Edition is an integrated Adobe Experience Platform app. It employs several tools and services that provide control of your collected experience data in compliance with your business practices, legal obligations, and development processes. The sections below provide a summary of each of these governance features.

Privacy - GDPR

Journey Optimizer B2B Edition uses the existing Marketo Engage GDPR governance features provided by the Privacy Service and Marketo Privacy Broker Service.

Role-based access control (RBAC)

With Journey Optimizer B2B Edition and access to the Adobe Admin Console, administrators can grant a user permissions on an Entity Type (view-segments, manage-segments, manage-journeys, and so on). This capability is part of the Unified Permissions Framework (UPF) that allows all Adobe Experience Platform customers to define and manage roles and permissions for their organization.

Data encryption

Encryption for data at rest - All account and person profile data transferred from Adobe Experience Platform into Journey Optimizer B2B Edition are encrypted to maintain the existing compliance from Experience Platform. All entities originating in Journey Optimizer B2B Edition, such as journeys and buying groups, are also encrypted.

Encryption for data in transit (over a public network) - All Journey Optimizer B2B Edition APIs and entities are encrypted in transit using TLS 1.2.

Journey Optimizer B2B Edition reads per-person consent preferences stored in Adobe Experience Platform XDM profiles and enforces them at message delivery time for email, SMS, and WhatsApp channels. A person who opted out of a channel is excluded from delivery before content is sent from the channel or downstream messaging provider.

Consent is evaluated at the time of delivery using XDM fields from the Profile Consent Field Group. The default consent behavior differs by channel — email defaults to opted in when no preference is set, while SMS and WhatsApp default to opted out.

For details on the XDM attributes evaluated for each channel and their default behaviors, see Consent preferences.

Sandbox reset

Sandbox reset is not currently supported for Adobe Journey Optimizer B2B Edition. Resetting or deleting a sandbox mapped to Journey Optimizer B2B Edition may cause permanent data loss and require provisioning a new instance.

Not yet available

The following governance features are not yet available:

  • Data Usage Label Enforcement (DULE) / usage policies
  • Data hygiene
  • Consent policies
  • Field-level access control (FLAC)
  • Object-level access control (OLAC)
  • CMK encryption for data at rest
  • Platform audits service
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