DocumentationGenStudioUser Guide

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Generate image variants

Last update: March 9, 2026

CREATED FOR:

  • Beginner
  • User

With using GenStudio for Performance Marketing Create (paintbrush icon), you can generate Image variants—generated assets that draw inspiration from a chosen image, capturing its visual impact and overall aesthetic.

To design an eye-catching and effective image, it is recommended that you add guidelines to GenStudio for Performance Marketing and review the basics of writing prompts.

Image types

Image variants are generated assets that draw inspiration from a chosen image, capturing its visual impact and overall aesthetic. These images are created using images already available in Content and a carefully crafted prompt that guides the design. They strictly follow both the brand guidelines and parameters chosen during the generation process.

Image variants incorporate set guidelines, parameters, and a thoughtfully-crafted prompt to deliver eye-catching image assets.

Generate image variants

You can generate Image variants using defined guidelines, parameters, and a selected reference image. These elements, along with your prompt, guide the generation of consistent Image variants.

Choose a reference image

To create Image variants, select an existing image saved in Content. See Best practices for templates for information about supported image dimensions.

To choose a reference image:

  1. In Create, click Generate image variants.
    Generate image variants {width="400" modal="regular"}

  2. To choose a reference image, use the Select from Content button to find a specific image.
    Select from Content {width="200" modal="regular"}

    To use assets from a connected AEM Assets Content Hub repository, choose a repository from the Location drop-down menu. Filter and select one image.

    Select reference image {width="400" modal="regular"}

  3. In the Select image view, click on an image to check the selection box.

    The selected image can be up to 10mb in size. Only one image can be selected at a time.

  4. Click Use.

    The Canvas, which serves as the central hub for content creation, is displayed.

Add parameters

Incorporating guidelines and parameters enhances the content generation process and is a crucial preparatory step for producing Image variants.

To add guidelines and parameters:

  1. In the Basic tab, select a Brand to inform content creation.

    If there are no brands available from this menu, add guidelines to your GenStudio for Performance Marketing.

  2. Select a model to use for image generation from Model.

  3. Select the desired aspect ratio from Aspect ratio.

Enter a prompt

After selecting the parameters, craft a prompt using natural language to start generating image variants.

See Write effective prompts.

To enter a prompt:

  1. Enter a prompt in the prompt box.
  2. Click Generate.

By default, four variations—fueled by the prompt, parameters, and content you added—are generated and shown in the Canvas.

Edit in Adobe Express

After generating image variants, you can edit them directly in Adobe GenStudio for Performance Marketing using Adobe Express.

To edit an individual image using Adobe Express:

  1. Hover over a generated image variant and click Edit in Adobe Express.

    A Powered by Adobe Express window appears.

  2. Perform image editing, such as cropping an image, removing an object, and applying effects.

    See Adobe Express documentation to learn how revise images in GenStudio for Performance Marketing with Adobe Express.

  3. Click Apply changes to save your edits.

  4. Continue editing individual image variants as desired and applying changes to save your progress.

Verify content check alignment

To optimize the generated variants and ensure strict adherence to brand identity, platform guidelines, and accessibility standards, leverage the power of the Content check panel. This panel displays comprehensive content check details and illuminates improvement areas.

To perform content checks:

  1. Click the Content check panel icon in the right action bar to open the Content check panel. View a summary of the Needs review and Passed checks to see which sections and guidelines need improvement.

    Content check panel {width="500" modal="regular"}

  2. Revise image variants to ensure your variants are closely aligned with the performed content checks.

See Brand validation.

Publish and export images

Generated image drafts are shown in the Recents section of the Create home.

To make the generated images available for current and future use, publish them to Content and export it for use in your marketing campaigns.

  1. To publish your new images, click Publish in the top toolbar.

    1. Add details, such as Campaigns or Channels, if desired.
    2. Click Publish.

  2. To export your new images, click Export in the top toolbar.

    1. Select the format—JPG or PNG—and click Export.

See Content.

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