Adobe Experience Platform release notes
Release date: April 8, 2020
New features in Adobe Experience Platform:
Updates to existing features:
Intelligent Services intelligent
Intelligent Services empower marketing analysts and practitioners to leverage the power of artificial intelligence and machine learning in customer experience use cases. This allows for marketing analysts to set up predictions specific to a company’s needs using business-level configurations without the need for data science expertise. Additionally, marketing practitioners can activate predictions in Adobe Experience Cloud, Adobe Experience Platform, and 3rd party applications.
Key features
Known issues
- No known issues currently.
For more information on Intelligent Services and what it has to offer, see the Intelligent Services overview.
Experience Data Model (XDM) System xdm
Standardization and interoperability are key concepts behind Experience Platform. Experience Data Model (XDM), driven by Adobe, is an effort to standardize customer experience data and define schemas for customer experience management.
XDM is a publicly documented specification designed to improve the power of digital experiences. It provides common structures and definitions for any application to communicate with services on Adobe Experience Platform. By adhering to XDM standards, all customer experience data can be incorporated into a common representation delivering insights in a faster, more integrated way. You can gain valuable insights from customer actions, define customer audiences through segments, and use customer attributes for personalization purposes.
New features
alternateDisplayInfo descriptor.Bug fixes
- Updated XDM to XED converted to support a cleaner XED format for nested URI fields in standard XDM.
Known issues
- Known
Data Governance governance
Adobe Experience Platform Data Governance is a series of strategies and technologies used to manage customer data and ensure compliance with regulations, restrictions, and policies applicable to data usage. It plays a key role within Experience Platform at various levels, including cataloging, data lineage, data usage labeling, data access policies, and access control on data for marketing actions.
Getting started with data governance requires a thorough understanding of the regulations, contractual obligations, and corporate policies that apply to your customer data. From there, data can be classified by applying the appropriate data usage labels, and its use can be controlled through the definition of data usage policies.
The Data Governance framework simplifies and streamlines the process of categorizing data and creating data usage policies through the Experience Platform user interface and Policy Service API.
New features
Known issues
- None.
For more information, please see the Data Governance overview.
Destinations destinations
In Real-Time Customer Data Platform, destinations are pre-built integrations with destination platforms that activate data to those partners in a seamless way.
New destinations
Real-Time CDP now supports data activation to over fifty Experience Cloud Launch extensions, enabling analytics, personalization, and other use cases. See below for details:
For more information, please see the Destinations overview.
Privacy Service privacy
New legal and organizational regulations are giving users the right to access or delete their personal data from your data stores upon request. Adobe Experience Platform Privacy Service provides a RESTful API and user interface to help you manage these data requests from your customers. With Privacy Service, you can submit requests to access and delete private or personal customer data from Adobe Experience Cloud applications, facilitating automated compliance with legal and organizational privacy regulations.
New features
regulation array accepts the value “pdpa_tha”.data/privacy/gdpr) has been deprecated.Known issues
- None
For more information about Privacy Service, please start by reading the Privacy Service overview.
Sources sources
Adobe Experience Platform can ingest data from external sources while allowing you to structure, label, and enhance that data using Experience Platform services. You can ingest data from a variety of sources such as Adobe applications, cloud-based storage, third party software, and your CRM system.
Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.
New features
Known issues
- None
To learn more about sources, see the sources overview.