DocumentationExperience PlatformDestinations Guide

ZoomInfo Account Audiences connection zoominfo-account-audiences

Last update: August 18, 2026

CREATED FOR:

  • Admin
  • User

Activate account audiences to ZoomInfo MarketingOS for account enrichment, prioritization, and paid media activation.

AVAILABILITY
Your organization must purchase Adobe Real-Time CDP B2B Edition to activate account audiences to this destination. Learn about the Business-to-Business edition.

ZoomInfo destination zoominfo-destination

ZoomInfo provides firmographic, technographic, and intent data for account based marketing. Use this destination to activate account audiences from Adobe Real-Time CDP B2B Edition.

ZoomInfo resolves accounts by using company domains and firmographic attributes. It then enriches matched accounts with data and intent signals.

Use the enriched accounts for prioritization, audience segmentation, and paid media activation across supported channels.

Use cases use-cases

The following use cases show how you can activate account audiences to ZoomInfo MarketingOS.

Send account audiences through ZoomInfo to demand side platforms (DSPs) and advertising platforms.

ZoomInfo associates accounts with people based on role, job function, and seniority. You can then focus advertising spend on relevant accounts and buying groups.

Account prioritization account-prioritization

Send account audiences to ZoomInfo for firmographic, technographic, and intent enrichment.

Use the enriched attributes to improve segmentation, ranking, and sales alignment. The attributes can indicate account fit and buying readiness.

Prerequisites prerequisites

Before you connect to ZoomInfo, confirm that you have:

  • An active ZoomInfo MarketingOS account that you can authorize for use with Adobe Experience Platform.
  • The external APIs add-on enabled on your ZoomInfo account. Contact ZoomInfo to enable and purchase this add-on.
  • At least one ZoomInfo user with admin access. Use this access to create an application in the ZoomInfo developer portal for Adobe Experience Platform.

Create an application in the ZoomInfo developer portal create-application

In the ZoomInfo developer portal, create a standard application for Adobe Experience Platform and select the Authorization Code Flow (PKCE) authentication method. For instructions, see Standard App creation in the ZoomInfo documentation.

Select the Company scope for the application. You do not need to select scopes for content, intent, news, or scoops data.

Add the following sign in redirect URIs to the application.

https://platform.adobe.io/data/core/activation/oauth/api/v1/callback
https://platform-va7.adobe.io/data/core/activation/oauth/api/v1/callback
https://platform-nld2.adobe.io/data/core/activation/oauth/api/v1/callback
https://platform-aus5.adobe.io/data/core/activation/oauth/api/v1/callback
https://platform-can2.adobe.io/data/core/activation/oauth/api/v1/callback
https://platform-gbr9.adobe.io/data/core/activation/oauth/api/v1/callback

Supported audiences supported-audiences

Review the audience origins and data types that you can export to this destination.

Audience origin
Supported
Description
Segmentation Service
Yes
Audiences generated through Segmentation Service.
Other audience origins
Yes
Audiences created outside Segmentation Service. Supported audience data type restrictions still apply. Learn about audience origins.

The destination supports the following audience data types.

Audience data type
Supported
Description
Use cases
People audiences
No
Audiences based on customer profiles.
Customer marketing
Account audiences
Yes
Audiences based on profiles that represent organizations.
Business to business marketing
Prospect audiences
No
Audiences of people who are not yet customers.
Prospecting
Dataset exports
No
Structured data stored in the Adobe Experience Platform Data Lake.
Reporting and data science

Supported identities supported-identities

ZoomInfo Account Audiences requires the following target identity. Learn about identity namespaces.

Target identity
Description
primaryId
The primary identifier for the account.

Export type and frequency export-type-and-frequency

Review how and when this destination exports account audience data.

Item
Type
Notes
Export type
Audience export
Exports qualifying accounts with the mapped company attributes and primary account ID.
Export frequency
Streaming
Exports updates when account audience membership changes in Adobe Experience Platform. Learn about streaming destinations.

Connect to the destination connect

Follow the destination configuration tutorial to connect to this destination. Complete the authentication and destination detail fields described in this section.

IMPORTANT
You need the View Destinations and Manage Destinations access control permissions. Review the access control permissions, or contact your product administrator.

Authenticate to the destination authenticate

Enter the account details, and then select Connect to destination.

The Configure new destination page shows the New account option and the Account name and Description fields.

  • Account name: Enter a name that identifies this destination account.
  • Description: Enter details that help your team identify the account. This field is optional.

ZoomInfo then prompts you to sign in and authorize the connection. After authorization, ZoomInfo redirects you to Adobe Experience Platform.

The OAuth 2.0 Authorization Code flow with PKCE handles authentication. You do not enter or manage client secrets in Adobe Experience Platform.

Adobe Experience Platform stores the access and refresh tokens and refreshes the access token when needed.

Enter destination details destination-details

Enter a name and an optional description for the destination. An asterisk in the interface identifies a required field.

The Configure new destination page shows an existing account and the Name and Description fields.

  • Name: Enter a name that identifies this destination.
  • Description: Enter details that help you identify this destination. This field is optional.

You can now activate account audiences to ZoomInfo.

Activate account audiences activate

Follow the account audience activation guide to activate account audiences to this destination.

IMPORTANT
You need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. To export identities, you also need the View Identity Graph permission. Review the access control permissions, or contact your product administrator.

Configure mandatory mappings mandatory-mappings

Configure all mappings in the following table. You cannot complete activation until you configure each mapping.

Source field
Target field
Type
Description
xdm:accountName
xdm:companyName
XDM attribute
The account company name.
xdm:accountOrganization.domain or xdm:accountOrganization.website
xdm:companyUrl
XDM attribute
The company URL. ZoomInfo uses this value to match accounts.
xdm:accountKey.sourceKey
Identity: primaryId
Identity
The primary identifier for the account.

The Mapping step maps accountKey.sourceKey to the primary ID identity, accountName to companyName, and accountOrganization.domain to companyUrl.

Map the field that contains data for your accounts, either xdm:accountOrganization.domain or xdm:accountOrganization.website. Confirm which field your organization populates before you select it. If you map a field with no data, ZoomInfo cannot match the account.

Audience sync behavior sync-behavior

After initial activation, Adobe Experience Platform streams account audience membership updates to ZoomInfo.

NOTE
ZoomInfo processes and matches accounts in blocks. Matching can take up to 24 hours to complete. During this time, the account count for the audience updates incrementally in ZoomInfo.

ZoomInfo matches accounts using its own matching logic, based on the company name and company URL that you map. Adobe Experience Platform does not have visibility into which accounts matched or why an account did not match. Contact ZoomInfo for questions about match rates or unmatched accounts.

The Accounts tab in ZoomInfo shows matched accounts with columns for account name, funnel stage, audiences, campaigns, industry, and revenue.

Account additions account-additions

When an account qualifies for the audience, Adobe Experience Platform adds it to the corresponding ZoomInfo audience.

Account removals account-removals

Adobe Experience Platform removes an account when it no longer qualifies for the audience. This change removes only the audience membership in ZoomInfo.

Deleting an account or profile also removes its membership when the account no longer qualifies.

Audience deletion audience-deletion

Deleting an activated account audience in Adobe Experience Platform archives the corresponding audience in ZoomInfo.

The archived audience remains available for historical reference and reporting. You cannot use it for activation or targeting.

Adobe Experience Platform does not send further membership updates for the archived audience.

Data usage and governance data-usage-governance

Adobe Experience Platform applies data usage policies when destinations process your data. Learn about data governance.

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