Deliver personalized communications

An important component of an efficient self-service digital experience is to communicate timely, personalized information that users can access from anywhere, and on any device. Personalized and timely communications can improve both conversion rates and user satisfaction.

Using AEM Forms, business users can create compelling personalized user experiences by customizing document templates and incorporating information from back-end processes to the templates. A set of intuitive APIs helps business set rules that decide when to generate a communication based on an inquiry, or at regular interval in batches.

Personalized documents, like, receipts, welcome kits, and statements can be easily generated. Organizations can drive traffic to personalized web portals resulting in enrollment or purchase of additional services.

Automate back-office workflows

Use forms-centric workflows to automate the processing and routing of form data to various stakeholders, such as managers or departments, for review, approval, or further processing. These workflows help your organization to minimize risk and maintain compliance by ensuring consistent and auditable processing of form data, automate manual tasks, provide role-based access control, and help comply with regulatory requirements.

Optimize forms performance

The service integrates with Adobe Analytics that lets you capture and track performance metrics for your published forms. The objective behind analyzing these metrics is to make informed decisions based on data about the changes required to make forms or document more usable. You can use Adobe Analytics to discover interaction patterns and problems users face while using adaptive forms.

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