Managing Audiences

Last update: May 3, 2023

CREATED FOR:

  • User
CAUTION
AEM 6.4 has reached the end of extended support and this documentation is no longer updated. For further details, see our technical support periods. Find the supported versions here.

The Audiences console enables you to create, organize, and manage audiences for your Adobe Target account or manage segments for ContextHub or Client Context:

  • Add Audiences - either Adobe Target audiences or ContextHub segments.
  • Manage audiences.

An Audiences, called segment in ContextHub and Client Context, is a class of visitors defined by specific criteria, which then determines who sees a targeted activity. When you target an activity, you can either select audiences directly in the Targeting process or create new ones in the Audiences console.

In the Audiences console, audiences are organized by brand.

Audiences are available in Targeting mode for authoring targeted content, where you can also create audiences (but you need to create Adobe Target audiences in the Audiences console). Audiences that you create in Targeting mode appear in the Audiences console.

Audiences are displayed with a label describing what kind of audience is defined:

  • CH - ContextHub segment
  • CC - Client Context segment
  • AT - Adobe Target audience

Creating a ContextHub Segment in the Audiences Console

You can create a ContextHub segment either in the Audiences console or during the targeting process.

To create a ContextHub segment in the Audiences console:

  1. In the Navigation console, click or tap Personalization. Click or tap Audiences.

  2. Tap or click Create ContextHub Segment.

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  3. In the New ContextHub Segment dialog box, enter a title and adjust the boost and click Create. Your new ContextHub segment appears in the audience list.

    NOTE
    You can sort the modified list by tapping or clicking Modified to sort by descending order to see any newly created audiences.

For further detail about creating segments using ContextHub, please see the Configuring Segmentation with ContextHub documentation.

Creating an Adobe Target Audience Using the Audience Console

You can create Adobe Target audiences directly in AEM using the Audiences console.

Audiences are defined by rules that determine who is included in a target activity. An audience definition can include multiple rules and each rule can include multiple parameters.

When you use more than one rule, these rules are combined by the Boolean operator AND, which means that any potential audience member must meet all the defined conditions to be included in the activity. For example, if you define an OS rule AND a browser rule, only visitors using both the defined OS AND the defined browser are included in the activity.

NOTE
If you do not see Create Target Audience in the Create menu, you do not have the necessary permissions to create an audience. You need write permissions under /etc/segmentation to be able to create audiences. The group content-authors has write permissions by default.

To create an Adobe Target audience:

  1. In the Navigation console, click or tap Personalization. Click or tap Audiences.

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  2. In the Audiences console, tap or click Create and then Create Target Audience.

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  3. In the Adobe Target Configuration dialog box, select the target configuration and tap or click OK.

  4. In the Rule#1 area, tap or click the attribute type and enter any attribute information in the fields that are available. When finished, select the check mark to the right of the attribute to save it. See Attributes and their options for information on all the attributes.

  5. Click Add Rule to add another rule. Enter as many rules as needed. Rules are combined with the boolean operator AND, which means that the audience must meet all the requirements of each rule to be eligible for an activity.

  6. Tap or click Next.

  7. Enter a name for the audience and tap or click Save.

  8. Tap or click Save. Your audience is listed in the Audience list.