Deep Dive Events
Welcome to the Deep Dives on-demand events recordings. Using these resources combined with the Adobe Marketo documentation and tutorials, you will gain a better understanding how to use Adobe Marketo to support your business.
Notating Complex Processes in the Activity Log
Have you ever felt that finding out why your process has failed is like looking for a needle in a haystack? We can relate! Busy MOPs professionals want efficient ways to troubleshoot complex processes and we're here for it! Join us in this Deep Dive session to learn how Marketo Champs have used out-of-the-box thinking to create a trail of breadcrumbs for complex multi-leg processes. Learn where processes begin, end, fail, and succeed for your records by using the activity log notes you’ve created. Hosted by Beth Massura & Jimmy Spencer, Moderated by Corey Bayless.
Preparing for Marketo Engage on Adobe Identity
An exclusive training on the upcoming Adobe Admin Console Migration. This meeting will be in a “Train the Trainer” style format so that you can take what you learn and educate your chapters on this upcoming change.
learn how to harness Adobe Marketo's API, learn how to form baseline connections, utilize mountain moving extensions, and make your first API calls. Learn about webhooks vs. API, so you know what tool is best applied in your solution. Learn security best practices including minifying your permission sets. Integrate with the cloud, leverage storage, harness the power of the bulk API for import/export tasks.
Investing in Yourself - Adobe Marketo Engage Certification
Have you been interested in the certification process and how it can help your Marketing career? Or maybe you're interested in the process for studying, preparing and taking the exam? Join Adobe Marketo Engage Champions as they discuss their journey to becoming a Marketo Certified Expert or Architect!
Adobe Marketo Engage Champion Deep Dive Email Nurture
Lead Nurturing, Drip Marketing, strategic email content can go by many different names. Email nurture is a proven strategy that has countless uses for an organization, yet can be a complete mystery to many marketers and salespeople, so this powerful strategy often goes unused. In this session, you will learn key factors to consider that will help you be more confident in creating your own lead nurturing strategy, talk through some examples of successful nurtures and help you learn how to apply these strategies across your organization to meet your unique goals.
Executable Campaigns - Learn how executables can drive efficiency & impact
The session is tailored for Marketo admins and campaign operations professionals and focuses on understanding and deploying executable campaigns to add value to campaigns and programs, create efficiencies, and drive growth.
Unlocking Global Marketing with Marketo Engage - Adobe Champion Deep Dive - August 2024
Your organization is ready to leverage Marketo Engage to support multiple languages, countries, business units and/or products and you want to start this transformation on the right track. Join for us the August Deep Dive for a comprehensive guide on the intricacies of launching, maintaining, and reporting on global marketing initiatives. We'll cover how to structure your data and instance using workspaces and partitions, how to comply with varied legal requirements across the globe, and how to support your campaigns with segmentations, snippets, dynamic content, and more.
Have you ever gotten your Marketo login credentials in your new role, had that really warm and fuzzy feeling while logging in and then...your stomach dropped? What am I looking at here.. no naming conventions? NO LIFECYCLE? OR maybe you have logged in and it's the colorful part from the Wizard of Oz, where everything is glamorous and you don't want to mess THIS up...well luckily we have a few Marketo Champions that have some tips for you when you inherit an instance!
Discover how a lead lifecycle model empowers organizations to engage and nurture leads based on their readiness to purchase. Marketo provides powerful tools, but challenges easily arise when inheriting, refining, or designing a new model. Join this deep dive for advice on strategic lead lifecycle development highlighting common pitfalls to avoid, direct from a Champion!
Leveraging PMCF Fields for Scalability
This discusses the use of Program Member Custom Fields (PMCF) in Marketo for scalability. The session covers definitions, purposes, rules, and use cases for PMCFs. Best practices for using PMCFs to change data, reference information, and track unique event data like UTM parameters for webinars. Overall, PMCFs are a valuable tool for marketers looking to manage and scale complex marketing programs in Marketo.
Learn how a small team maximizes their Adobe Marketo Engage instance
Discuss how to supported instances of Adobe Marketo Engage with a small team or team of one.
Adobe Marketo Engage Champion Deep Dive - Using Webhooks to Transfer Data
Sometimes the whole rigmarole of getting an API created, tested, and deployed isn't needed. Instead, you can self-serve with a webhook to execute a variety of data transfers into your CRM or other integrated systems. Join Darshil Shah and Josh Arrington to learn how to use this feature and propel yourself to efficiency quickly! Moderated by John Grundy.