Key points

Importance of Global Marketing

  • Discussed leveraging Marketo Engage for multiple languages, countries, business units, and products.
  • Emphasized scoping, understanding requirements, and complying with legal requirements.
  • Highlighted complexities like cultural nuances, language considerations, and maintaining a consistent yet locally relevant message.

Structuring Marketo Instances

  • Insights into organizing instances based on regions, business units, or products.
  • Use of personal partitions for effective data management.
  • Strategies for moving people between partitions using smart campaigns and assignment rules.
  • Stress on planning and structuring data early for scalability and legal compliance.

Data Management and Privacy Compliance

  • Importance of understanding and complying with GDPR and local privacy policies.
  • Collaboration with legal teams for policy development.
  • Data management best practices like selective data collection, secure storage, and data deletion upon request.
  • Discussion on preference centers for user data control.

Email Content Personalization and Testing

  • Use of velocity scripting for personalized email content.
  • Testing strategies for dynamic content optimization.

Workspace and Partition Optimization

  • Insights on optimizing workspaces and partitions for multiple brands and instances.

This webinar provided comprehensive guidance on global marketing strategies, Marketo Engage utilization, data management best practices, privacy compliance, and email content personalization for effective global campaigns.

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Marketo Migration to the Adobe Admin Console - (Pre-Migration)

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Marketo Migration to the Adobe Admin Console - (Post-Migration)

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Tuesday, Mar 11, 4:00 PM UTC

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This Tech Sessions covers advanced Marketo Measure configurations, best practices for touchpoints, customer settings, and data optimization. Attendees will gain insight on forms, stage mapping, segmentation, and more.

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