Key takeaways

  • Webhooks in Marketo provide a structured way to send and receive data, supporting JSON or XML formats.
  • Webhooks have various use cases, including CRM integration, event management, e-commerce, and cloud storage.
  • Error handling is crucial, and it is important to set up processes to handle errors, automate recovery, and set alerts for unexpected errors.
  • Authentication methods for webhooks include API-based authentication, basic authentication, and OAuth 2.0 authentication.
  • It is important to consider the limitations, such as the 30-second timeout limit and the need for careful handling of large datasets