Catch journey issues before they affect customers

Last update: June 8, 2026

AI client summarizing campaign and journey strategy with an executive summary {modal="regular"}

Select to zoom.

Journey issues that go undetected can reach customers before anyone notices. This walkthrough shows how to stay ahead of them by checking active AJO journeys, reviewing campaign configuration, and surfacing operational issues through an AI client, using the CX Enterprise MCP to get answers in plain language without opening Adobe Journey Optimizer.

Scenario details

CX Enterprise applications

Adobe Journey Optimizer (AJO)

Agentic tools

CX Enterprise MCP

Audience

Campaign managers, marketers

Prerequisite

MCP-compatible AI client, AJO access

Each step shows one representative prompt and an example AI response. A More you can accomplish section follows for additional exploration in the same session.

Before you begin

Claude.ai

Connect the CX Enterprise MCP as a custom connector to access Adobe Journey Optimizer tools.

Go to Settings > Integrations in Claude.ai.
Select Add custom connector and enter the server URL: https://cx-enterprise.adobe.io/mcp
Select Connect and sign in with your Adobe ID.

Full setup: Claude.ai Custom Connectors documentation

ChatGPT

Connect the CX Enterprise MCP using ChatGPT Developer Mode (Pro, Plus, Business, Enterprise, or Education plan required).

Enable Developer Mode in ChatGPT Settings.
Go to Settings > Integrations and select Add custom connector > Remote MCP server.
Enter the server URL: https://cx-enterprise.adobe.io/mcp
Select Connect and sign in with your Adobe ID.

Full setup: ChatGPT MCP documentation

Other AI clients

Using Gemini, Microsoft Copilot, Cursor, Claude Code, or another MCP-compatible environment? Connect to the CX Enterprise MCP using this endpoint:

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`https://cx-enterprise.adobe.io/mcp`

Full setup instructions for all supported clients: Connect to your AI client

NOTE

Sign in with your Adobe ID when prompted and select the IMS organization linked to your AJO environment. Choosing the wrong organization is the most common source of authentication errors.

On first connection, your AI client may ask you to select an IMS organization or specify a sandbox. Once that context is set, the MCP server uses it for the rest of the session.

Some tools prompt for your approval before they execute. Review the request and approve or decline. No action is taken without your confirmation.

Step 1: Discover active journeys and their purpose

Start by asking for an inventory of active journeys and the business objectives behind them. This gives you the full picture before diving into any specific journey.

What customer journeys are currently available and what business objectives do they support?

See an example response

AI client listing available customer journeys and their business objectives {modal="regular"}

Select to zoom.

Step 2: Review a journey’s steps and customer experience

With the journey list in view, ask your AI client to walk through a specific journey’s steps and explain what the customer experiences at each stage.

Walk me through the [journey name] journey and explain the customer experience.

See an example response

AI client walking through the Welcome New Customers journey steps and customer experience {modal="regular"}

Select to zoom.

NOTE

Replace [journey name] with the name of a journey from your step 1 results.

Step 3: Review campaigns, audiences, and objectives

Shift from journeys to campaigns. Ask for a summary of what campaigns are active, who they target, and what outcomes they are designed to drive.

Show me our campaigns, the audiences they target, and the outcomes they're designed to drive.

See an example response

AI client listing active campaigns with their audience targeting and intended outcomes {modal="regular"}

Select to zoom.

Step 4: Understand how campaigns and journeys connect

Ask your AI client to connect the dots between campaigns and journeys and explain how they work together toward shared engagement goals.

How do our campaigns and journeys work together to improve customer engagement?

See an example response

AI client explaining the relationship between campaigns and journeys {modal="regular"}

Select to zoom.

Step 5: Get prioritized recommendations

Ask for prioritized recommendations on what to focus on next, framed from the perspective of a lifecycle marketing manager. This surfaces the most impactful gaps and opportunities from everything reviewed in the session.

If you were our lifecycle marketing manager, what would you prioritize next and why?

See an example response

AI client giving prioritized lifecycle marketing recommendations {modal="regular"}

Select to zoom.

NOTE

The AJO MCP Server surfaces journey and campaign information but cannot modify journeys, campaigns, or content. To implement recommendations, go to the AJO application directly or connect the AEM Content MCP Server for content changes in the same session.

What you accomplished

You connected an AI client to Adobe Journey Optimizer and built a complete picture of your journey and campaign portfolio through five prompts. You inventoried active journeys and their business objectives, reviewed the step-by-step customer experience for a specific journey, mapped active campaigns to their audiences and intended outcomes, understood how campaigns and journeys work together, and received prioritized recommendations on where to focus next. This gives lifecycle marketing and campaign managers strategic visibility without opening the AJO interface.

More you can accomplish

The CX Enterprise MCP can surface a wide range of AJO journey and campaign details. Expand a scenario below to see prompts you can try in the same session.

Know what's live before you make a change

Making changes to a journey without knowing what else is running is risky. These prompts give you a current inventory of what’s active, what’s been modified recently, and how campaigns are configured.

Prompts

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`Show me all journeys modified in the last 7 days.`

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`Show me all journeys that use SMS as a channel.`

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`Which campaigns are scheduled to end this week?`

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`What loyalty challenges are currently active?`

Dig into the details of a specific journey

When you need to review, approve, or hand off a journey, having the full logic in front of you without opening AJO saves time. These prompts surface conditions, schedules, and segment rules on demand.

Prompts

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`What is the entry condition for the [journey name] journey?`

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`What are the exit conditions and timeout rules for the [journey name] journey?`

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`What messages and wait conditions are in the [journey name] journey?`

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`Which segment does the [journey name] journey target?`

Dig into the details of a specific campaign

When you need to review a campaign’s full configuration before approving, handing it off, or making changes, these prompts surface audience rules, channel settings, and schedule details without opening AJO.

Prompts

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`Walk me through the full configuration of the [campaign name] campaign.`

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`What audience does the [campaign name] campaign target and how large is that segment?`

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`What frequency cap and send schedule apply to the [campaign name] campaign?`

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`Are any campaigns targeting overlapping audiences?`

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`What channel configurations are set up in our AJO environment?`

Further information

Resource

What you will find

AJO MCP Server in AI Registry

AJO MCP Server tools and availability

AJO documentation

Full AJO application documentation

recommendation-more-help

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