Success metrics

Implement AI-powered recommendations: Use the optimizer’s recommendation engine to surface relevant products that drive higher conversion rates. Deploy Customers who viewed this also viewed and Bought this, bought that recommendation types to increase cross-selling opportunities.

Create merchandising rules: Boost high-margin products in search results using merchandising rules. Pin best-selling items to the top of search results for high-traffic queries.

Optimize product discovery: Use intelligent facets to help customers find products more efficiently, leading to higher conversion rates and increased revenue.

Leverage seasonal opportunities: Create time-based merchandising rules to promote seasonal or promotional items during peak shopping periods.

Optimize search relevance: Implement synonyms to ensure that customers find what they’re looking for, even with different search terms. Use dynamic faceting to provide relevant filtering options.

Strategic recommendation placement: Deploy recommendation units on high-traffic pages like product detail pages and category pages. Use Most viewed and Most purchased recommendations to build trust and urgency.

Improve product visibility: Use merchandising rules to ensure best-selling and high-converting products appear prominently in search results.

A/B test recommendation types: Experiment with different recommendation types and placements to find what works best for your audience.

Diversify recommendation types: Avoid showing the same recommendations repeatedly. Use a mix of Recommended for you, Trending, and Recently viewed to keep content fresh and engaging.

Implement intelligent search: Use AI-driven dynamic faceting and result re-ranking to adapt search results in real-time based on shopper behavior.

Create personalized experiences: Deploy “Recommended for you” units on the homepage and throughout the customer journey to provide personalized product suggestions.

Optimize search experience: Use synonyms to improve search relevance and ensure customers find what they’re looking for quickly.

Leverage search performance data: Use the search performance report to identify trending products and popular search terms. Create merchandising rules to highlight these items.

Optimize recommendation performance: Monitor recommendation performance metrics to identify which recommendation types drive the most traffic and conversions.

Highlight new and promotional items: Use merchandising rules to boost new products or promotional items in search results to attract attention from new visitors.

Track traffic sources: Use event data to understand which channels bring the most valuable traffic and optimize your marketing efforts accordingly.

Improve search relevance: Use synonyms and intelligent faceting to ensure customers find relevant products quickly. Poor search results are a major cause of high bounce rates.

Implement recommendation units: Deploy recommendation units on category and search results pages to provide additional product options and keep visitors engaged.

Optimize product discovery: Use merchandising rules to ensure the most relevant and popular products appear first in search results.

Create engaging homepage experiences: Use “Recommended for you” and “Trending” recommendation types on your homepage to immediately engage visitors with relevant content.