[SaaS only]{class="badge positive" title="Applies to Adobe Commerce as a Cloud Service and Adobe Commerce Optimizer projects only (Adobe-managed SaaS infrastructure)."}

Synonyms

Synonyms expand the search query to include words that shoppers might use that differ from those in your catalog. You don’t want to lose a sale because someone is looking for a “sofa”, while your product is listed as a “couch”. You can capture a broad range of search terms by entering all the possible words that customers might use to find your products.

Semantic search is enabled by default and can also match similar terms and natural language by understanding meaning rather than exact text. Semantic search may reduce the need for some general synonyms (for example, “couch” and “sofa”); you may still want synonyms for brand-specific or highly technical terms. You can use synonyms and semantic search together.