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Recommendations Performance

Last update: Thu Nov 13 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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The Recommendations Performance page displays a list of configured recommendations along with key metrics to help you evaluate their effectiveness. You can configure the view to display metrics for the past day, week, or month. These insights show how often each recommendation unit is viewed or clicked, helping you assess performance and identify opportunities for optimization.

INFO
A recommendation unit is a widget that contains the recommended product items.

Recommendations Performance {modal="regular"}

View a report

  1. Choose the Catalog source, such as en-US where your recommendations apply.

  2. Click the Date Range and select one of the following ranges:

    Recommendations Date Range

    The recommendation table updates to display metrics for that date range.

Customize table

  1. In the upper-left corner, click the Column selector icon to customize the table.

    The visible columns have a check mark.

  2. In the menu, do either of the following:

    • To show a hidden column, click any column name without a check mark.
    • To hide a visible column, click any column name with a check mark.

    The table is refreshed to include only the selected columns.

View details

  1. In the table, click the ( More selector ) icon next to the recommendation that you want to examine.

  2. To change the status of the recommendation, click Activate or Deactivate.

Create or manage recommendations

Learn how you can create a new or manage an existing recommendation.

Workspace Controls

Control
Description
Date Range
Determines the range of time that is used for metrics calculations.
Column selector
Determines the columns that appear in the Recommendations table.
Create recommendation
Opens the Create New Recommendation page.

Column Descriptions

Column
Description
Name
The name of the recommendation.
Page
The page where the recommendation appears.
Type
The recommendation type.
Status
The recommendation status. Options: Inactive/Active/Draft
Created
The date the recommendation was created.
Last Edited
The date the recommendation was last edited.
Impressions
The number of times a recommendation unit is loaded and rendered on a page. A recommendation unit that is below the fold of the browser’s viewport is rendered on the page, even if it is not viewed by the shopper. In this case, the rendered unit is counted as an impression, but a view is counted only if the shopper scrolls the unit into view.
vImpressions
(Viewable Impressions) The number of recommendation units that register at least one view. For example, if the recommendation unit has two lines, each with two products, and the last two products are not seen by the shopper but the first two are, the activity will still count as an impression.
Views
The number of recommendation units that appear in the viewport of the shopper’s browser. If the shopper scrolls the page up or down several times, the event fires multiple times, each time the unit is viewable.
Clicks
The sum of the number of times a shopper clicks an item in the recommendation unit and the number of times the shopper clicks the Add to cart button in the recommendation unit
Revenue
The revenue driven by the recommendation for the current time range.
Lt Revenue
(Lifetime Revenue) The lifetime revenue driven by a recommendation.
Viewability
The percentage of recommendation units that register for the view.
CTR
(Click-Through Rate) The percentage of unit impressions for the recommendation that register a click. CTR counts all impressions even if the unit does not enter the shopper’s view. If the recommendation unit is not viewed, it is unlikely to get clicked. However, those unseen impressions count toward the CTR score and reduce the overall CTR percentage.
vCTR
(Viewable Click-Through Rate) measures clicks based only on viewable impressions (recommendations that actually appeared in the visible part of the shopper’s screen), providing a more accurate gauge of shopper engagement.
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