Filter Products
Adobe Commerce Optimizer automatically applies non-configurable default filters to recommendation units. If you have multiple recommendation units deployed to a page, Adobe Commerce Optimizer filters out any products that are repeated in the units. Only the first reference to a repeated product is used, to make room for other products to be recommended. Adobe Commerce Optimizer also filters out any previously purchased products and those that are in the cart.
When you create a recommendation unit, you can define filters that control which products can be displayed in recommendations. These filters are based on a set of inclusion or exclusion conditions that you define. Only products that match all inclusion conditions appear in recommendations. Products that match any of the exclusion conditions are not recommended.
You can configure multiple filters and enable only those you want by selecting the toggle on each filter page. This allows you to create drafts of filters for future use. The number of enabled filters is displayed on each tab.
Conditions
Conditions can be static or dynamic.
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A static condition uses existing product attributes to determine which products can appear in the unit. For example, you can specify that only in-stock products with a price greater than $25 appear in the unit.
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A dynamic condition keys off a shopper’s current context, such as the currently viewed category or product. For example, when creating a product recommendation to be deployed on product detail pages, you can create a condition to recommend only products that are within a relative price range of the currently viewed product.
Logical operators
The logical operators AND and OR are used to join multiple conditions. If using both inclusion and exclusion filters, the inclusions are evaluated first to determine all possible products that can be recommended, then products that match any exclusion filters are removed from the list.
AND- Joins two inclusion-filtering conditionsOR- Joins two exclusion-filtering conditions
Types of filters
Each filter type targets a different aspect of the catalog, such as product and price, so you can narrow or broaden which products are eligible for a unit. Choose the types that match your merchandising goals, then combine inclusion and exclusion conditions as needed; the subsections below describe how each type behaves and how Adobe Commerce Optimizer applies it.
Price
Price filtering uses each product’s final computed price for the storefront’s active price book—the one assigned to the storefront where the recommendation unit is rendered. That value reflects discounts, promotions, and special pricing defined in that price book, not list price alone. Evaluation uses only that storefront’s price book; other storefronts or price books do not apply. How price books map to a storefront is configured with your catalog and price books setup.
How include and exclude rules use price
- Inclusion rules – Only products whose final price matches all defined inclusion conditions remain eligible. That includes every enabled inclusion filter (for example, your price range plus any other inclusion rules).
- Exclusion rules – Products whose final price matches any defined exclusion condition are removed from recommendations.
Displayed price – The price shown on products inside the recommendation unit is the same final price from that storefront’s price book, so what shoppers see matches the value used for filtering.
Set up a price filter
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While creating or editing a recommendation unit, open Filter products (or go to the Filters step from the unit workflow).
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Select the Inclusions or Exclusions tab, depending on whether you want to allow only products in a price range or block products in a range. The badge on each tab shows how many filters of that type are enabled.
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In the list on the left, select Price.
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Turn Enable filter on.
Price values use the website’s base currency, as noted on the page.
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Open Include products based on (on the Inclusions tab) or the equivalent control on the Exclusions tab, and choose Set price range.
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Set an optional Min price and/or Max price using the fields next to the currency symbol. You can type amounts or use the - and + controls to adjust values. Leave a bound empty if you do not need a minimum or maximum. The range is compared to each product’s final computed price for the storefront’s active price book.
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Finish configuring the recommendation unit and save or publish as you normally would so the filter takes effect.
Product
Product filters target individual catalog items by SKU. You add one or more SKUs to either allow only those products (Inclusions) or block them (Exclusions), using the same Filter products page as price filters. You cannot surface disabled products or products that are not visible individually in a recommendation unit; those products never appear on the storefront regardless of filters.
Set up a product filter
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While creating or editing a recommendation unit, open Filter products (or go to the Filters step from the unit workflow).
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Select the Inclusions or Exclusions tab. The badge on each tab shows how many filters of that type are enabled.
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In the list on the left, select Product.
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Turn Enable filter on.
The right panel heading reflects the tab, for example Product inclusions or the equivalent for exclusions.
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In Product SKU, enter a SKU and click Add. Repeat to add more SKUs.
Under Product SKUs, each SKU appears as a removable tag. Click X on a tag to remove that SKU, or click Clear All to remove every SKU from the list.
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Finish configuring the recommendation unit and save or publish as you normally would so the filter takes effect.
For inclusions, only products whose SKUs are listed (and that satisfy your other enabled inclusion filters) can be recommended. For exclusions, any product whose SKU is listed is not recommended, even if it would otherwise qualify.
