Get started with the Email Designer get-started-email-designer

Once you have created an email in Adobe Campaign, you need to define its content.

The Email Designer enables you to create captivating, individually tailored emails through an intuitive drag-and-drop interface. Whether you’re starting from a blank slate, importing an existing content or leveraging existing templates, design and refine all content for every email, whether promotional or transactional.

  • Use Campaign email designing capabilities to easily build responsive emails. Learn more

  • Enhance customers’ experience by creating personalized based on their profile attributes. Learn more

  • Configure conditional content fields to create dynamic personalization based on the recipient’s profile. Learn more

Email design best practices best-practices

When sending emails, it’s important to consider that recipients may forward them, which can sometimes cause issues with the email’s rendering. This is particularly true when using CSS classes that may not be supported by the email provider used for forwarding, for example, if you’re using the “is-desktop-hidden” CSS class to hide an image on mobile devices.

To minimize these rendering issues, we recommend keeping your email design structure as simple as possible. Try to use a single design that works well for both desktop and mobile devices, and avoid using complex CSS classes or other design elements that may not be fully supported by all email clients. By following these best practices, you can help ensure that your emails are consistently rendered correctly, regardless of how they are viewed or forwarded by recipients.

Start authoring your content start-authoring

From the email delivery dashboard, go through the Edit content screen to open the Email Designer home page. From there, choose how you want to design your email from the following options:

  • Design your email from scratch through the email designer’s interface. Learn how to design your email content in this section.

  • Code or paste raw HTML directly in the email designer. Learn how to code your own content in this section.

  • Import existing HTML content from a file or a .zip folder. Learn how to import an email content in this section.

  • Select an existing content from a list of built-in or custom templates. Learn how to work with email templates this section.

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