Email parameters email-parameters
This section presents the options and parameters available from the delivery properties that are specific to email delivery.
Use Email BCC email-bcc
You can configure Adobe Campaign to keep a copy of emails sent from your platform. This option is detailed in this page.
Select message formats selecting-message-formats
You can change the format of email messages sent. To do this, edit the delivery properties and click the Delivery tab.
Select the format of the email in the lower section of the window:
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Use recipient preferences (default mode)
The message format is defined according to the data stored in the recipient profile and stored by default in the email format field (@emailFormat). If a recipient wishes to receive messages in a certain format, this is the format sent. If the field is not filled in, a multipart-alternative message is sent (see below).
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Let recipient mail client choose the most appropriate format
The message contains both formats: text and HTML. The format displayed on reception depends on the configuration of the recipient’s mail software (multipart-alternative).
note important IMPORTANT This option includes both versions of the document. It therefore reduces the delivery throughput, because the message size is greater. -
Send all messages in text format
The message is sent in text format. HTML format will not be sent, but used for the mirror page only when the recipient clicks on the message.
Set character encoding character-encoding
In the SMTP tab of the delivery parameters, the Character encoding section allows you to set a specific encoding.
The default encoding is UTF-8. If some of your recipients’ email providers do not support the UTF-8 standard encoding, you may want to set a specific encoding to properly display the special characters to your emails’ recipients.
For example, you want to send an email containing Japanese characters. To make sure that all characters will be correctly displayed to your recipients in Japan, you may want to use an encoding that will support the Japanese characters rather than the standard UTF-8.
To do this, select the Force the encoding used for messages option in the Character encoding section and choose an encoding from the drop-down list that is displayed.
Manage bounce emails managing-bounce-emails
The SMTP tab of the delivery properties lets you also configure the management of bounce mails.
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Errors-to-address: By default, bounced emails are received in the default error box of the platform, but you can define a specific error address for a delivery.
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Bounce address: You can also define another address to which the unprocessed bounced emails are forwarded. This address allows to investigate the reasons for bouncing when emails could not be automatically qualified by the application.
Each of these fields can be personalized using the dedicated icon. Learn more on personalization fields in this section.
For more on bounce mail management, see this section.
Enable One-click List-unsubscribe one-click-list-unsubscribe
The one-click list-unsubscribe URL is a link or button displayed next to the email sender information which lets recipients instantly opt out of your mailing lists with a single click.
It displays as an Unsubscribe link in the ISPs’ email interfaces. For example:
Adding an SMTP header called List-Unsubscribe is mandatory to ensure optimal deliverability management, and can be used as an alternative to the “Report as SPAM” icon. Indeed, using this functionality lowers complaint rates and helps to protect your reputation.
To enable this functionality, select the Addition of One-click List-Unsubscription Header option in the SMTP tab of the delivery properties.
Depending on the email client and the method they are using to perform opt-out, clicking the Unsubscribe link in the email header can have the following impacts:
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If the email client is using the One-Click List-Unsubscribe method, the recipient is directly opted out.
note note NOTE Major ISPs such as Google and Yahoo! are requiring senders to comply with One-Click List-Unsubscribe. -
If the email client does not support One-Click List-Unsubscribe, they can still use the “mailto” List-Unsubscribe method, which sends a pre-filled email to the unsubscribe address specified in the email header.
You can set the address explicitly in the header or use a dynamic address (e.g. using <%=errorAddress%> or the option ‘NmsEmail_DefaultErrorAddr’) which can be set via the deployment wizard.
Add SMTP headers adding-smtp-headers
It is possible to add SMTP headers to your deliveries. To do this, use the relevant section of the SMTP tab in the delivery.
The script entered in this window must reference one header per line in the following form: name:value.
Values are encoded automatically if necessary.
Generate mirror page generating-mirror-page
The mirror page is an HTML page accessible online via a web browser. Its content is identical to the email. It can be useful if your recipients are experiencing rendering issues or broken images when trying to view your email in their inbox.
Learn how to insert a link to the mirror page in this section