Documentation Tutorials Use Cases & Blueprints

Use case catalog

Last update: Mon Mar 23 2026 00:00:00 GMT+0000 (Coordinated Universal Time)

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Industry use cases show how organizations in specific verticals apply Adobe Experience Platform and applications to achieve measurable business outcomes. Each use case describes a concrete business scenario, its expected impact, and links to the use case pattern that provides detailed implementation guidance.

Browse by industry to find use cases relevant to your organization, then follow the pattern links for implementation references including decision guidance, function chains, and Experience League documentation.

Industry

Key Themes

Automotive

Vehicle purchase journey, service lifecycle, connected car experiences, owner loyalty

B2B

Account-based marketing, lead scoring, pipeline acceleration, customer expansion

Financial Services

Product recommendations, churn prevention, life-stage offers, fraud personalization

Healthcare

Appointment management, medication adherence, patient onboarding, care coordination

Insurance

Policy renewal, claims experience, risk prevention, cross-sell optimization

Media & Entertainment

Content recommendations, subscription retention, trial conversion, cross-platform engagement

Retail

Product personalization, cart recovery, cross-sell optimization, loyalty engagement

Telecommunications

Device upgrades, churn prevention, plan optimization, network engagement

Travel & Hospitality

Booking personalization, abandonment recovery, loyalty programs, seasonal campaigns

Technology

Event collection, real-time data forwarding, analytics integration, edge deployment

How use cases connect to implementation guidance

Each use case links to a use case pattern — a repeatable implementation approach that describes the function chain, decision points, and configuration steps needed to bring the use case to life. Use case patterns in turn connect to key business objectives, helping you align implementation work with strategic outcomes.

Industry Use Case → Use Case Pattern → Key Business Objective

Browse by industry

Retail

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	Use Case	Description	Maturity	Pattern
{width="40"}	Abandoned Cart Email Recovery	Automatically send personalized email reminders to customers who abandoned their shopping cart, including cart contents and relevant offers.	[Foundational]{class="badge neutral"}	Event-Triggered Messaging
{width="40"}	Inventory-Based Urgency Campaigns	Trigger real-time alerts and campaigns when product inventory is low, creating urgency and encouraging immediate purchase.	[Foundational]{class="badge neutral"}	Event-Triggered Messaging
{width="40"}	Price Drop Alerts	Notify customers via email or push when products in their wishlist or previously viewed items drop in price.	[Foundational]{class="badge neutral"}	Event-Triggered Messaging
	Out-of-Stock Notifications	Allow customers to sign up for notifications when out-of-stock products become available, then automatically notify them via email or SMS.	[Foundational]{class="badge neutral"}	Event-Triggered Messaging
{width="40"}	Personalized Product Recommendations	Show personalized product recommendations on homepage, category pages, and product detail pages based on browsing history, purchase history, and similar customer behavior.	[Emerging]{class="badge informative"}	Behavioral Recommendation
{width="40"}	Personalized Category Pages	Dynamically personalize category pages to show most relevant products first based on customer preferences, past purchases, and browsing behavior.	[Emerging]{class="badge informative"}	Behavioral Recommendation
{width="40"}	New Customer Welcome Series	Automate a multi-email welcome series for new customers with personalized product recommendations, brand story, and special offers.	[Emerging]{class="badge informative"}	Multi-Step Orchestrated Journey
{width="40"}	Replenishment Reminders	Send automated reminders to customers for products they purchase regularly (subscription items, consumables) to encourage repeat purchases.	[Emerging]{class="badge informative"}	Multi-Step Orchestrated Journey
{width="40"}	Post-Purchase Follow-Up Campaigns	Send post-purchase emails with product care tips, related products, review requests, and loyalty program information.	[Emerging]{class="badge informative"}	Multi-Step Orchestrated Journey
	Social Proof Personalization	Display personalized social proof based on customer profile and preferences.	[Emerging]{class="badge informative"}	Known-Visitor Web/App Personalization
{width="40"}	Cross-Sell and Upsell Recommendations	Display relevant cross-sell and upsell products at checkout, in email, and on product pages based on purchase patterns and product relationships.	[Advanced]{class="badge yellow"}	Offer Decisioning
	VIP Customer Exclusive Offers	Identify high-value customers and provide exclusive offers, early access to sales, and personalized shopping experiences.	[Advanced]{class="badge yellow"}	Cross-Channel Journey with Decisioning
	AI Product Advisor	Deploy a conversational AI advisor that guides shoppers through product discovery using natural dialogue, real-time inventory, and personalized profile data.	[Advanced]{class="badge yellow"}	Brand Concierge Conversational Experience
	Cross-Channel Attribution Analysis	Measure how email, paid, and in-store touchpoints contribute to purchase conversion using multi-touch attribution models.	[Emerging]{class="badge informative"}	Customer Analytics & Insight Generation
	Audience Segmentation & Activation for Paid Media	Build high-value audience segments from unified customer profiles and activate them across paid media destinations such as Google Ads, Meta, and The Trade Desk for acquisition and retargeting campaigns.	[Emerging]{class="badge informative"}	Audience Activation to Destinations
	Customer Suppression for Acquisition Campaigns	Suppress existing customers and recent converters from acquisition ad spend by activating exclusion audiences to paid media destinations, reducing wasted spend.	[Foundational]{class="badge neutral"}	Audience Activation to Destinations
	Personalized Web Experiences for Known Visitors	Deliver personalized hero banners, product recommendations, and promotional content to authenticated website visitors based on their real-time profile, segment membership, and behavioral history.	[Advanced]{class="badge yellow"}	Known-Visitor Web/App Personalization
	Anonymous Visitor Web Personalization	Personalize content for unidentified website visitors using in-session behavioral signals such as pages viewed, product categories browsed, and referral source.	[Emerging]{class="badge informative"}	Anonymous Visitor Web Personalization
{width="40"}	Welcome Series Journey	Orchestrate a multi-step welcome journey for newly registered customers, delivering onboarding content, product education, and a first-purchase incentive across email and push channels.	[Emerging]{class="badge informative"}	Multi-Step Orchestrated Journey
{width="40"}	Cart Abandonment Recovery	Trigger real-time email and push notifications when a customer abandons their shopping cart, with personalized product reminders and time-limited incentives to complete the purchase.	[Emerging]{class="badge informative"}	Event-Triggered Messaging
{width="40"}	Post-Purchase Engagement Journey	Deliver post-purchase communications including order confirmation, shipping updates, cross-sell recommendations, and review requests through an orchestrated multi-step journey.	[Emerging]{class="badge informative"}	Multi-Step Orchestrated Journey
	Loyalty Tier Upgrade Campaign	Identify customers approaching loyalty tier thresholds and deliver targeted campaigns encouraging them to reach the next tier with personalized offers based on purchase history and preferences.	[Advanced]{class="badge yellow"}	Multi-Step Orchestrated Journey
	Cross-Channel Campaign Orchestration	Orchestrate coordinated marketing campaigns across email, SMS, push, and web channels with journey branching, wait steps, and frequency capping to maximize engagement without fatigue.	[Advanced]{class="badge yellow"}	Cross-Channel Journey with Decisioning
	Brand Concierge Conversational Experience	Deploy an AI-powered, brand-safe conversational agent across digital properties to provide personalized product guidance, site navigation help, and seamless handoff to live agents.	[Advanced]{class="badge yellow"}	Brand Concierge Conversational Experience

Automotive

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	Use Case	Description	Maturity	Pattern
{width="40"}	Service Appointment Reminders	Send personalized service appointment reminders based on vehicle mileage, service history, and customer preferences.	[Foundational]{class="badge neutral"}	Event-Triggered Messaging
{width="40"}	Vehicle Recall Notifications	Send personalized recall notifications with service scheduling options and safety information based on customer vehicle and location.	[Foundational]{class="badge neutral"}	Event-Triggered Messaging
{width="40"}	Test Drive Scheduling	Enable personalized test drive scheduling with dealer recommendations and vehicle availability based on customer preferences and location.	[Foundational]{class="badge neutral"}	Event-Triggered Messaging
{width="40"}	New Model Launch Campaigns	Target customers who may be interested in new model launches based on their current vehicle, preferences, and purchase history.	[Foundational]{class="badge neutral"}	Batch Outbound Message Activation
{width="40"}	Trade-In Value Campaigns	Proactively offer trade-in value assessments and campaigns to customers who may be ready to upgrade their vehicle.	[Emerging]{class="badge informative"}	Multi-Step Orchestrated Journey
{width="40"}	Parts and Accessories Recommendations	Recommend relevant parts, accessories, and upgrades based on vehicle model, ownership duration, and customer preferences.	[Emerging]{class="badge informative"}	Behavioral Recommendation
{width="40"}	Warranty and Extended Service Plans	Recommend warranty and extended service plans at optimal times based on vehicle age, mileage, and customer purchase patterns.	[Emerging]{class="badge informative"}	Multi-Step Orchestrated Journey
{width="40"}	Connected Car Feature Activation	Personalize connected car feature recommendations and activation campaigns based on vehicle capabilities and customer tech preferences.	[Emerging]{class="badge informative"}	Multi-Step Orchestrated Journey
{width="40"}	Dealer Network Coordination	Enable personalized dealer recommendations and coordination based on customer location, preferences, and dealer inventory.	[Emerging]{class="badge informative"}	Known-Visitor Web/App Personalization
{width="40"}	Vehicle Purchase Journey Personalization	Personalize the vehicle purchase journey from research to purchase with relevant vehicle recommendations, financing options, and dealer information.	[Advanced]{class="badge yellow"}	Cross-Channel Journey with Decisioning
{width="40"}	Financing and Insurance Offers	Present personalized financing and insurance offers based on customer credit profile, vehicle selection, and purchase timeline.	[Advanced]{class="badge yellow"}	Offer Decisioning
{width="40"}	Owner Loyalty Programs	Personalize owner loyalty program communications, rewards, and exclusive offers based on ownership history and loyalty tier.	[Advanced]{class="badge yellow"}	Cross-Channel Journey with Decisioning