Adobe Advertising metrics
These metrics are automatically created when enabling the Analytics for Advertising integration. See Adobe Advertising Metrics in Analysis Workspace in the Adobe Advertising documentation for more information.
Metric
Description
Adobe Advertising Clicks
The number of total Adobe Advertising clicks. Long-standing implementations use the name AMO Clicks instead.
Adobe Advertising Cost
The Adobe Advertising spend in the currency of the report suite. Long-standing implementations use the name AMO Cost instead.
Adobe Advertising Impressions
The number of Adobe Advertising impressions. Long-standing implementations use the name AMO Impressions instead.
Adobe Advertising Measurable Impressions
The number of impressions served where viewability instrumentation successfully initialized. This value is calculated as
[Instrumented impressions] - [Number of unmeasurable impressions].Adobe Advertising Minutes Viewed
The number of minutes an Adobe Advertising video was viewed.
Adobe Advertising Not Viewable Impressions
The number of impressions that were determined to be not viewable. This value is calculated as
[Adobe Advertising Measurable Impressions] - [Adobe Advertising Viewable Impressions].Adobe Advertising Viewable Impressions
The number of impressions that were measured to be viewable according to the placement configuration.
Adobe Advertising Views
The number of views on an ad. A view is counted when the viewer initiates the Adobe Advertising video.
Adobe Advertising Views 25% Complete
The number of views for which at least 25% of an Adobe Advertising video was watched.
Adobe Advertising Views 50% Complete
The number of views for which at least 50% of an Adobe Advertising video was watched.
Adobe Advertising Views 75% Complete
The number of views for which at least 75% of an Adobe Advertising video was watched.
Adobe Advertising Views 100% Complete
The number of views for which at least 100% of an Adobe Advertising video was watched.
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