Adobe Advertising metrics in Analysis Workspace
Advertisers with an Adobe Advertising-Adobe Analytics Integration Only
NOTE
- Adobe Advertising passes traffic metrics and classifications to Analytics daily.
- Analytics captures Adobe Advertising click-throughs and view-throughs in real time.
- For Search, Social, & Commerce, this feature is supported for most ad networks and campaign types. See “Supported Inventory” in the Search, Social, & Commerce Guide for more information.
Traffic metrics from Adobe Advertising
Adobe Advertising traffic metrics in Analytics usually start with “Adobe Advertising,” except for “AMO ID Instances.” However, for long-term customers who used a custom event (rather than a reserved event) to originally create metrics for clicks, cost, and impressions, those metrics still begin with “AMO.”
See “Adobe Advertising Metrics” for the list.
Adobe Advertising classifications
See the classifications for the AMO ID dimension.
Useful custom calculated metrics for Adobe Advertising
Consider creating the following metrics for your Adobe Advertising data.
- Clicks to Landing Page Instance (AMO ID Instances / Adobe Advertising Clicks): This is the % of people who clicked the ad and made it to the landing page.
- Measurable Rate (Adobe Advertising Viewable Impressions / Adobe Advertising Impressions * 100)
- Viewable Impression Rate (Adobe Advertising Viewable Impressions / Adobe Advertising Measureable Impressions * 100)
- Cost Per View (Adobe Advertising Cost / Adobe Advertising Views)
- Cost Per Click (Adobe Advertising Cost / Adobe Advertising Clicks)
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