Documentation Customer Journey Analytics Customer Journey Analytics Guide

Customer Journey Analytics Guardrails

Last update: April 21, 2025

Topics:
Administration

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This document provides limits for various components of Customer Journey Analytics. For Guardrails, Scoping Parameters, and Entitlements, see the Product Description for Customer Journey Analytics or the Product Description for Adobe Analytics Add-on: Customer Journey Analytics.

Limit types

There are two types of default limits within this document:

Guardrail type	Description
Performance Guardrails (soft limit)	Performance Guardrails are usage limits that relate to the scoping of your use cases. When exceeding performance Guardrails, you may experience performance degradation and latency. Adobe is not responsible for such performance degradation. Customers who consistently exceed a performance Guardrail may elect to license additional capacity to avoid performance degradation.
System-enforced Guardrails (hard limit)	System-enforced Guardrails are enforced by the Customer Journey Analytics UI or API. These are limits that you cannot exceed as the UI and API block you from doing so or return an error.

Some of the features and their associated value for the limit depend on the Customer Journey Analytics Package you are entitled to.

NOTE

The values outlined in this document are subject to change based on continuing improvements in the product. Check back regularly for updates. If you are interested in learning about custom limits, contact your customer care representative.

Ad-hoc SQL queries

Name	Value	Limit Type	Description
Try Again Timeout	90	System-enforced Guardrail	Maximum number of seconds before reporting engine responds back that the request takes too long to return results (possibly due to other simultaneous other requests); it is possible to request again.
Don’t Try Again Timeout	600	System-enforced Guardrail	Maximum number of seconds before Ad Hoc SQL queries time-out. Otherwise stated, the maximum number of seconds before reporting engines reports back that the request has taken too long to return results, and should not be tried again. The request most likely never returns results due to issues in the background process.
Metrics	150	System-enforced Guardrail	Maximum number of metrics in a request.
Interactive Query Output Rows	50,000	System-enforced Guardrail	Default number of rows returned unless specified otherwise.

Analysis Workspace projects

Name	Value	Limit Type	Description
Visible Rows per Table	400	System-enforced Guardrail	Maximum number of visible rows in any freeform table in an Analysis Workspace project.
Exportable Rows per Table	50,000	System-enforced Guardrail	Maximum number of rows that can be exported per single dimension.
Panels per Project	15	System-enforced Guardrail	Maximum number of panels per project.
Visualizations per Panel	25	System-enforced Guardrail	Maximum number of visualizations per panel.
Derived Fields per Freeform Table	5	System-enforced Guardrail	Maximum number of different derived fields in a single freeform table.

Audiences

Name

Value

Limit Type

Description

Audience segments

20

System-enforced Guardrail

Maximum number of segments per audience.

Number of Audience Identities

20 million

System-enforced Guardrail

Maximum number of identities per audience.

Audience Refresh Frequency

4

System-enforced Guardrail

Maximum frequency in hours an audience may be refreshed.

Audience Refresh Lookback Window

90

System-enforced Guardrail

Maximum number of days for refresh lookback window.

Refreshing Audience Expiration Date

13

System-enforced Guardrail

Maximum number of months audience ceases to refresh from the date of creation. Customers can extend this for an additional 13 months.

Number of Refreshing Audiences

75, 150

System-enforced Guardrail

Maximum number of refreshing audiences. Value varies depending on the Customer Journey Analytics package (see Product Description).

See also Experience Platform Real-time Customer Data Platform Guardrails.

Automated dataset expiration

Name

Value

Limit Type

Description

Work Orders

20

System-enforced Guardrail

Maximum number of automated dataset expiration work orders per month.

Connections, Data views, Projects

Name

Value

Limit Type

Description

Projects

50,000

System-enforced Guardrail

Maximum number of projects for an organization.

Data Views

2,000

System-enforced Guardrail

Maximum number of data views for an organization.

Data Views

500-1000

System-enforced Guardrail

Maximum number of data views for a connection. Value varies depending on the Customer Journey Analytics package (see Product Description).

Datasets

100

System-enforced Guardrail

Maximum number of datasets per connection.

Connections

1000

System-enforced Guardrail

Maximum number of connections for an organization.

Connection Title

500

System-enforced Guardrail

Maximum number of characters for a connection title.

Metrics

5,000

System-enforced Guardrail

Maximum number of metrics in a data view.

Dimensions

5,000

System-enforced Guardrail

Maximum number of dimensions in a data view.

Annotation Title

100

System-enforced Guardrail

Maximum number of characters for an annotation title.

Annotation Description

250

System-enforced Guardrail

Maximum number of characters for an annotation description.

Schema Fields

10

System-enforced Guardrail

Maximum number of schema fields (not including standard fields) when defining rules for a derived field.

Lookup / Profile Fields

3

System-enforced Guardrail

Maximum number of lookup or profile schema fields within the maximum number of schema fields (not including standard fields) when defining rules for a derived field.

Derived Fields

100 - 500

System-enforced Guardrail

Maximum number of derived fields per connection. Value varies depending on the Customer Journey Analytics package (see Product Description).

Data transfer limits

Name

Value

Limit Type

Description

Fields

10,000

System-enforced Guardrail

Maximum number of properties or fields per row in a dataset.

Unique Strings

10 million

System-enforced Guardrail

Maximum number of unique keys per lookup dataset.

Rows

1 million

System-enforced Guardrail

Maximum number of rows per unique person ID in a given month within a connection.

Row Size

2

Performance Guardrail / System-enforced Guardrail

Average size in kilobytes per row of data ingested into Customer Journey Analytics (soft limit). A static limit for row size is determined by Guardrails for data ingestion in Experience Platform.

See also Experience Platform Guardrails for Data Ingestion.

Destinations Data Export

Name

Value

Limit Type

Description

Data Export

Total Authorized Data Lake Storage

Performance Guardrail

Customer may use Destination Dataset Export to export Customer Data in the Data Lake up to the Total Authorized Data Lake Storage.

Available Datasets

Profile and Event

System Enforced Guardrail

Event, Profile or Lookup datasets created in the Experience Platform UI after ingesting or collecting data through Sources, Web SDK, Mobile SDK, Analytics Data Connector, and Audience Manager.

See also Experience Platform Dataset Export Guardrails

Data landing zone

Name

Value

Limit Type

Description

Data Landing Zone per Sandbox

1

System-enforced Guardrail

Maximum number of data landing zones per sandbox.

Data Storage

7

System-enforced Guardrail

Maximum number of days data is stored at data landing zone before being deleted.

Field-based stitching

Name

Value

Limit Type

Description

Stitched Datasets

5 - 50

System-enforced Guardrail

Maximum number of stitched datasets per customer. Value varies depending on the Customer Journey Analytics package (see Product Description).

Backfill Length

6 - 25

System-enforced Guardrail

Maximum number of months of backfill data. Value varies depending on the Customer Journey Analytics package (see Product Description).

Lookback Window / Replay Frequency

1/1 - 30/7

System-enforced Guardrail

Maximum lookback window in days / Replay frequency. Value varies depending on the Customer Journey Analytics package (see Product Description).

Graph-based stitching

Name

Value

Limit Type

Description

Stitched Datasets

10 - 50

System-enforced Guardrail

Maximum number of stitched datasets per customer. Value varies depending on the Customer Journey Analytics package (see Product Description).

Backfill Length

13 - 25

System-enforced Guardrail

Maximum number of months of backfill data. Value varies depending on the Customer Journey Analytics package (see Product Description).

Lookback Window / Replay Frequency

1/1 - 30/7

System-enforced Guardrail

Maximum lookback window in days / Replay frequency. Value varies depending on the Customer Journey Analytics package (see Product Description).

Segments and calculated metrics

Name

Value

Limit Type

Description

Containers per Segment

50

System-enforced Guardrail

Maximum number of containers per segment.

Metrics per Calculated Metric

25

System-enforced Guardrail

Maximum number of metrics per calculated metric.

Metrics and Dimensions per Segment

25

System-enforced Guardrail

Maximum number of unique metrics and dimensions per segment.

Nested Containers per Segment

10

System-enforced Guardrail

Maximum number of nested containers per segment.

Rules per segment

100

System-enforced Guardrail

Maximum number of rules per segment.

String Compares per Dimension per Segment

100

System-enforced Guardrail

Maximum number of strings comparisons per dimension per segment.

Calculated Metrics

6,000

System-enforced Guardrail

Maximum number of calculated metrics for an organization.

Segments

50,000

System-enforced Guardrail

Maximum number of segments you can define for an organization.

API Calls

120

System-enforced Guardrail

API requests per minute (12 requests every 6 seconds).

Mobile application

Name

Value

Limit Type

Description

Tiles

16

System-enforced Guardrail

Maximum number of tiles per scorecard.

Segments

10

System-enforced Guardrail

Maximum number of segments per scorecard.

Dimensions

10

System-enforced Guardrail

Maximum number of dimensions per scorecard.

Report Builder

Name

Value

Limit Type

Description

Workbook File Size

5

System-enforced Guardrail

Maximum file size in MB of a scheduled workbook.

Data Blocks

1000

System-enforced Guardrail

Maximum number of data blocks per workbook.

Metrics

20

System-enforced Guardrail

Maximum number of metrics per data block.

Date Range Span

13

System-enforced Guardrail

Maximum number of months a date range can span per data block.

Rows

50,000

System-enforced Guardrail

Maximum number of rows per data block.

Full table export

Name

Value

Limit Type

Description

Rows per Report

3 million - 300 million

System-enforced Guardrail

Maximum number of reporting rows per report. Value varies depending on the Customer Journey Analytics package (see Product Description).

Breakdowns per Table

5

System-enforced Guardrail

Maximum number of breakdowns per table.

Metrics per Table

5

System-enforced Guardrail

Maximum number of metrics per table.

Schedule Frequency

1

System-enforced Guardrail

Exports can be scheduled once (1) a day or on a longer schedule (for example: once every 2 days, or weekly).

Latencies

NOTE

Processing times below are Guardrails, not contractual service level agreements (SLAs). Latency varies depending on customer configuration, data volumes, and consumer applications. Real processing times are often faster. Refer to your Customer Journey Analytics contract for your specific contractual terms and SLAs. See Experience Platform Guardrails for Data Ingestion for more information.

Data flow

Expected latency

Adobe Analytics to Adobe Analytics Source Connector (A4T enabled)

< 30 minutes

Adobe Analytics Source Connector to Real-time Customer Profile (A4T not enabled)

< 2 minutes

Adobe Analytics Source Connector to Real-time Customer Profile (A4T enabled)

< 30 minutes

Data Ingestion into Data Lake from Edge Network or Streaming Ingestion

< 60 minutes

Data Ingestion into Data Lake from Adobe Analytics Source Connector

< 2.25 hours

Data Ingestion into Customer Journey Analytics from Data Lake

< 90 minutes

Stitching (optional feature; see Stitching overview for more information)

< 4 hours

Adobe Analytics Source Connector Backfill of less than 10 billion events (maximum of 13 months of historical data)

< 4 weeks

Audience Publishing to Real-time Customer Profile, including automatic creation of the streaming segment, and allowing the segment to be ready to receive the data.

≈ 60 minutes

Refresh Frequency for Audiences

One-time refresh: latency of less than 5 minutes.
Refresh every 4 hours, daily, weekly, monthly (latency goes hand in hand with the refresh rate).

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