DocumentationAdvertisingAdvertising Search, Social, & Commerce Guide

Manage campaigns

Last update: July 29, 2026

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Beta feature

A campaign is the primary component of an ad network account. For most campaign types, it consists of a set of ad groups or ad sets. Campaign settings include campaign budget parameters, ad targets, and optional tracking parameters for all ads in the campaign. Campaign-level tracking parameters override the account-level parameters but may themselves be overridden at a lower level.

Once you make an ad network account accessible via an API connection and Search, Social, & Commerce has synchronized the account data with the ad network, you can create new campaigns with supported campaign types. You also can edit and change the status of campaigns.

For details about the functionality available for each ad network, see “Supported Inventory.”

About the Campaigns view campaign-view-about

The Manage > Campaigns view lists all campaigns in the filtered view for the selected advertiser account. You can open a list of ad groups in the campaign by clicking the campaign name.

As you add and edit campaign data in the Campaigns views, Search, Social, & Commerce immediately pushes the data changes to the ad network. Search, Social, & Commerce also pulls campaign structure data and click data daily, or more often when new campaigns are detected. For all synced ad networks, you can also sync accounts on demand as needed.

Search, Social, & Commerce pulls performance data hourly from synced Google Ads and Microsoft Advertising accounts and daily for other synced ad network accounts.

Available actions

Create a campaign campaign-create

NOTE

  1. In the main menu, click Manage > Campaigns.

  2. Click Create Campaign.

  3. Specify the Baidu, Google Ads, LY Ads, Microsoft Advertising, or Yandex campaign settings.

  4. Click Review and Save.

  5. If necessary, click Edit and change the campaign settings.

  6. Click Create.

Depending on the ad network on which the campaign was created, you may need to create associated ad groups and ads before the campaign is pushed to the ad network.

Rename a campaign campaign-rename

Quickly rename a campaign without opening the full campaign settings.

  1. In the main menu, click Manage > Campaigns.

  2. Hold the cursor over the campaign row and click … > Rename.

  3. Edit the name, and then click Apply.

Edit campaign settings campaign-edit

You can edit settings for individual campaigns. You can also edit some fields for multiple campaigns at once, including some campaign details, budget options, and URL options that are common to all of the selected campaigns.

TIP
You can also edit data in bulk using campaign bulksheets.

  1. In the main menu, click Manage > Campaigns.

  2. Do either of the following:

    • Hold the cursor over the entity name and click … > Edit.

    • Select the check box next to the campaign. In the bulk actions toolbar, click Edit.

  3. Edit the Baidu, Google Ads, LY Ads, Microsoft Advertising, or Yandex campaign settings.

  4. Click Review and Save.

  5. If necessary, click Edit and change the campaign settings.

  6. Click Update.

Depending on the ad network on which the campaign was created, the campaign may need to include ad groups and ads before it is pushed to the ad network.

Change the status of a campaign campaign-status

Quickly change the status of a campaign without opening the full campaign settings.

You can pause any active campaign on a supported ad network to disable bidding on it. You can later resume bidding by changing the status back to active.

You also can delete any active or paused campaign. Deleted campaigns are deleted from the ad network. They’re still visible when you include them in the data filter, but you can’t change them.

Activate or pause a campaign

  1. In the main menu, click Manage > Campaigns.

  2. Hold the cursor over the campaign row and click Edit next to the Status column.

  3. Change the status:

    • To activate a paused campaign, select Active.

    • To pause an active campaign, select Paused.

Delete a campaign

  1. In the main menu, click Manage > Campaigns.

  2. Do either of the following:

    • Hold the cursor over the campaign row and click … > Delete.

    • Hold the cursor over the campaign row and click Edit next to the Status column. Select Deleted.

Assign campaigns to a portfolio campaign-portfolio

Assigning a campaign to an optimized portfolio allows Search, Social, & Commerce to optimize bids, campaign budgets, and bid strategy targets for keywords and ads in the campaign. You can assign campaigns to a portfolio from the Campaigns view, when you create the portfolio, or by editing a portfolio’s settings.

Not all campaign types and ad networks are eligible for optimization; see a list of supported campaign types that you can include in a portfolio. In addition, verify the optimization support for each campaign bid strategy.

NOTE
Each campaign can be assigned to only one portfolio. If you assign a campaign that’s already associated with another portfolio to a new portfolio, then it’s removed from the original portfolio.

Assign campaigns to an existing portfolio from the Campaigns view

  1. In the main menu, click Manage > Campaigns.

  2. Select the check box next to each campaign to assign to a single portfolio.

  3. In the bulk actions toolbar, click + Assign > Existing Portfolio .

  4. Select the portfolio.

  5. Click Assign Now.

Assign campaigns to a new portfolio from the Campaigns view

  1. In the main menu, click Manage > Campaigns.

  2. Select the check box next to each campaign for which you want to create the new portfolio.

  3. In the bulk actions toolbar, click + Assign > New Portfolio.

  4. In the Create Portfolio screen, specify the portfolio settings.

    The campaigns you selected previously are already assigned to the campaign. You can optionally edit the campaign list for the portfolio.

    For more information about the portfolio settings, see the Optimization Guide, which is available from within Search, Social, & Commerce.

  5. Click Review and Save.

Change campaign assignments for a portfolio from the Portfolios view

When you remove a campaign from a portfolio, Search, Social, & Commerce can’t optimize bids, campaign budgets, and bid strategy targets for that campaign.

The action is logged in the portfolio’s change history.

For more information about optimization, see the Optimization Guide, which is available from within Search, Social, & Commerce.

  1. In the main menu, click Manage > Portfolios.

  2. Select the check box next to the portfolio.

  3. In the bulk actions toolbar, click Edit.

  4. In the portfolio settings, go to the Assign Campaigns section and change the campaign assignments.

    For more information about the portfolio settings, see the Optimization Guide, which is available from within Search, Social, & Commerce.

  5. Click Review and Save.

  6. Review the settings and make changes as necessary, and then click Save.

Manage bid constraint assignments for campaigns campaign-constraints

Each entity can have only one constraint. Constraints are inherited by child entities, so you don’t need to assign constraints for child entities unless you want to override the inherited values.

Unassigning a constraint removes the association with the account components and all of their child components, and report data for the constraint is no longer available for those components. Unassigning a constraint doesn’t delete the constraint nor the account components themselves.

NOTE
Active constraints restrict bidding only for assigned bid units in optimized legacy keyword-level portfolios. They’re ignored for bid units that are in active portfolios, are in hybrid portfolios, or aren’t in portfolios.

Assign a bid constraint to selected campaigns from the new Campaigns view

You can assign a single constraint to one or more campaigns.

  1. In the main menu, click Manage > Campaigns.

  2. Select the check box next to each campaign to which you’ll assign a single constraint.

  3. In the bulk actions toolbar, click + Assign > Constraint.

  4. Select the constraint.

  5. Click Assign Now.

Assign a bid constraint to selected search bid units from the legacy Campaigns views

  1. In Search, Social, & Commerce > Campaigns > Campaigns, select the account component view.

  2. Select the check box next to each relevant row.

    For tips on selecting multiple rows, see “Select multiple rows.”

  3. In the toolbar above the data table, click More, and then click Assign > Constraint.

  4. Select the applicable constraint.

  5. (Optional) Enter additional details:

    1. Next to Additional Details, click Open to expand the details.

    2. Enter an optional Project Name and/or optional Description.

  6. Click Save.

Remove bid constraints from selected campaigns from the new Campaigns view

  1. In the main menu, click Manage > Campaigns.

  2. Select the check box next to each campaign from which you’ll unassign constraints.

  3. In the bulk actions toolbar, click - Unassign > Constraint.

  4. Click Confirm.

Remove bid constraints from search bid units from the legacy Campaigns views

NOTE
To delete a constraint, making it unavailable for future use, see “Delete constraints for search bid units” in the Optimization Guide chapter on “Bid Constraints,” which is available from within Search, Social, & Commerce.

  1. In Search, Social, & Commerce > Campaigns > Campaigns, select the account component view.

  2. Select the check box next to each component from which you want to remove the constraint.

    For tips on selecting multiple rows, see “Select multiple rows.”

  3. In the toolbar above the data table, click More, and then click Unassign > Constraint.

  4. In the confirmation dialog, select Yes, Unassign.

Manage target constraint assignments for campaigns campaign-target-constraints

Assign a target constraint to selected campaigns from the new Campaigns view

You can assign a single target constraint to one or more campaigns.

  1. In the main menu, click Manage > Campaigns.

  2. Select the check box next to each campaign to which you’ll assign a single target constraint.

  3. In the bulk actions toolbar, click + Assign > Target Constraint.

  4. Select the constraint.

  5. Click Assign Now.

Remove target constraints from selected campaigns from the new Campaigns view

  1. In the main menu, click Manage > Campaigns.

  2. Select the check box next to each campaign from which you’ll unassign a target constraint.

  3. In the bulk actions toolbar, click - Unassign > Target Constraint.

  4. Click Confirm.

Assign label classifications to campaigns campaign-classifications

NOTE
Label values are inherited by child entities, so don’t enter values for child entities unless you want to override the inherited values.

Assign classification values to campaigns

  1. In the main menu, click Manage > Campaigns.

  2. Select the check box next to each campaign to which you’ll assign a label value.

    For tips on selecting multiple rows, see “Select multiple rows.”

  3. In the bulk actions toolbar, click + Assign > Label Classification.

  4. For each applicable classification value, do the following:

    1. In the Classifications column, specify the classification:

      • To use an existing classification, click the classification name to expand it.

      • To create a classification, click + in the column heading. In the input field, enter the classification name, and then click Save to immediately save the classification. To use the new classification, click the classification name to expand it.

        The name must consist of ASCII characters 32-126, and the maximum length is 27 single-byte characters.

    2. In the Value Name column, specify the value for the selected classification:

      • To use an existing value, select the value.

      • To create a value, click + in the column heading. In the input field, enter the value, and then click Save to immediately save the value and select it by default.

        The maximum length is 100 characters, and it can include ASCII and non-ASCII characters.

  5. Click + Assign Now.

Remove label classification values from campaigns

Removing a classification value removes the association with the account component and all of its child components. Report data for the classification value is no longer available for those components. Removing a classification value doesn’t delete the value nor the account components.

  1. In the main menu, click Manage > Campaigns.

  2. Select the check box next to each campaign from which you’ll remove a label value.

    For tips on selecting multiple rows, see “Select multiple rows.”

  3. In the bulk actions toolbar, click Unassign > Label Classification.

  4. Select the check box next to each classification value to remove from the selected entities.

    To select all assigned values, click Select All. To deselect all assigned valued, click Deselect All.

  5. Click Unassign Selected.

View a performance graph in the Campaigns view campaign-performance-graph

Open and configure a performance graph with up to three metrics totalled across all campaigns in the view for the specified date range.

View a performance graph

  1. Above the data table, click Charts .

  2. (Optional) Specify the currency and up to three metrics to include in the chart.

Hide a visible performance graph

  • Above the data table, click Charts .

Manage data view reports from the Campaigns view campaign-reports

Generate a report that includes the data rows for one or more campaigns in the Campaigns view, and then download the report as a Microsoft Excel worksheet file (XLXS format). The report includes all visible columns in the view.

You can delete any generated report.

See also “>* (Legacy UI) Download data from a campaign management view” and “(Legacy UI) Delete a performance data report or bulksheet file from the Downloads menu.”

Generate a report with the filtered data rows

  1. In the main menu, click Manage > Campaigns.

  2. Specify the campaigns whose data you want to download:

    • To download data for specific campaigns, select the check boxes next to the campaigns.

    • To download data for all campaigns, you don’t need to select any check boxes. All campaigns are included by default.

  3. In the toolbar above the data table, click Download Report Reports.

  4. In the Grid Reports settings, enter a unique report name, and then click Generate.

    By default, the file is named “campaign_YYYYMMDD_NNNN,” where “NNNN” is the sequential job number (such as "campaign_20250402_1326).

    The file is added to the Recently Generated list.

  5. (Optional) To download the file once it’s completed, click Download next to the file name.

    The file is downloaded according to your browser’s normal procedure.

Download a completed report

  1. In the main menu, click Manage > Campaigns.

  2. In the toolbar above the data table, click Download Report Reports.

  3. In the Recently Generated list in the Grid Reports dialog, click Download next to the file name.

    The file is downloaded according to your browser’s normal procedure.

Delete a completed report

  1. In the main menu, click Manage > Campaigns.

  2. In the toolbar above the data table, click Download Report Reports.

  3. In the Recently Generated list in the Grid Reports dialog, click Delete next to the file name.

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