Yandex campaign settings
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Campaign Name: A campaign name that’s unique within the account.
Status: The display status of the campaign: Active or Paused. The default for new ad campaigns is Active.
Basic Settings tab
New campaigns only
Network: The ad network.
Account: The ad network account.
Campaign Type: Where to place ads:
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Search Network Only: Displays text ads on the search network. You must specify keywords for each ad group.
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Search and Display Network: Displays text ads on the search network and the Yandex Advertising Network. For search ads, you must specify search keywords for each ad group. For display ads, you must specify keywords for the websites on which you want to advertise for each ad group.
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Display Network Only: Displays text ads on the Yandex Advertising Network. For each ad group, you must specify keywords for the websites on which you want to advertise.
Campaign Details tab
Start date: The first date on which bids may be placed, as long as the campaign or ad group contains approved ads. The default for new campaigns and ad groups is the current day. To change the date for a campaign or ad group that hasn’t started, enter a date in the format MM/DD/YYYY or click
Once a campaign or ad group has started, you can pause it but can’t change the start date.
Budget Options tab
Budget: The budget, which is the amount you want to spend daily (on average) or during the lifetime of the campaign, depending on the account’s budget type. The minimum budget is py6 300, EUR 10, or USD 10.
Notes:
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New campaigns have the bid management strategy “Highest available position.”
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Depending on search conditions, if you assign this campaign to a portfolio that’s configured to allow the campaign budget limits to be automatically adjusted, then you may actually spend more or less than the specified budget on any given day, month, or lifetime.
Delivery Method: (Most campaign types with daily budgets) How quickly to show ads for the campaign
each day:
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Distributed: To spread your ad impressions evenly throughout the day.
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Accelerated: To display your ads as quickly as possible until your budget is reached. As a result, your ads might not appear later in the day. Note: For Google Ads search and shopping campaigns, this option was deprecated in October 2019.
Additional Campaign Information tab
Campaign Tracking
Override Account Tracking: (Optional) Allows you to set tracking parameters for this campaign. By default, this option is off, and the campaign uses the account-level tracking parameters.
Tracking Type: The method by which URLs are generated:
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EF Redirect (the default): For clients who want to use the Adobe Advertising conversion tracking service. This method generates unique click-tracking IDs and redirects users to the Adobe Advertising server for tracking purposes before sending them to the client’s landing page.
This method has default tracking options that you optionally can customize, and you also can specify parameters to append to each URL.
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No EF Redirect: For clients who want to use only their own click-tracking codes. Search, Social, & Commerce doesn’t provide click-tracking IDs or redirect codes. For accounts with destination URLs, each destination URL is the same as the base URL.
Notes:
- Only agency account manager, Adobe account manager, and administrator users can change this value.
- If you change the tracking method, you must regenerate tracking URLs for the account.
- Campaign-level tracking options override account-level settings.
Redirect Type: (For EF Redirect only) The method of redirecting end users to the final URL or destination URL. The selected option is applicable to all ads, keywords, and placements in the account or campaign. The default account-level setting is inherited from the advertiser’s tracking settings, and the default campaign-level setting is inherited from the account settings.
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Standard: To just redirect the end user to the specified URL.
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Token: To redirect the end user to the URL and also record the Search, Social, & Commerce ID for the click (
ef_id) as a query string parameter, which is used as a token. Choose this option if you will report offline transactions, want Search, Social, & Commerce to exchange data with Adobe Analytics, or want to track all conversions that occur within Apple Safari browsers.
Notes:
- If you switch from Standard to Token, or vice versa, then you must regenerate tracking URLs for the account.
- You can override the account-level setting at the campaign level.
Tracking Level: (For EF Redirect only; read-only) The level at which clicks and revenue should be tracked. Only Creative is available for Yandex — data is tracked at the ad (creative) level only.
Encode Base URL: (Accounts with destination URLs and the tracking type EF Redirect only) Whether the URL within the end user’s browser address bar includes character encoding (such as %3D instead of =):
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On (the default): To show character encoding in URLs.
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Off: To show unencoded URLs.
Append Parameters: (Optional) Any additional tracking parameters to append to the base URLs.. The advertiser-level append parameters are included by default at the account level and the campaign level, but you can override either.
You can use any static text string, including third-party tracking parameters, or any of the supported tracking parameters, which insert an appropriate data value in the base URL.
Separate multiple parameters with commas or ampersands (&). Nested brackets aren’t supported.
Notes:
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Changes to append parameters aren’t controlled by the Auto Upload option. If you change the append parameters for existing base URLs, then new URLs aren’t generated automatically. Add the new parameters by downloading a bulksheet file for the account or campaign, updating the Base URL/Final URL fields, and then uploading and posting the bulksheet.
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(Ad networks with parallel tracking) Avoid using macros, which aren’t substituted for clicks from sources that enable parallel tracking. If the advertiser must use macros, then the Adobe Account Team should work with Customer Support or the implementation team to add them.
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(Advertisers with an Adobe Advertising-Adobe Analytics integration) To include an AMO ID parameter to send Search, Social, & Commerce data to Analytics, see the ad network-specific formats. It’s not necessary to manually add the parameter for Google Ads and Microsoft Advertising accounts with a server-side AMO ID implementation.