DocumentationAdvertisingAdvertising Search, Social, & Commerce Guide

Manage ad groups

Last update: August 1, 2026

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An ad group includes a set of ads and their related keywords. An ad group in a campaign that targets the display network can also include placements, which are locations on the display network in which your ads can appear. Ad group settings, which apply to all components of the ad group, vary by ad network.

Once you make an ad network account accessible via an API connection and Search, Social, & Commerce has synchronized the account data with the ad network, you can create ad groups for a supported campaign type. You also can edit and change the status of ad groups.

For details about the functionality available for each ad network, see “Supported Inventory.”

About the Ad Groups view ad-group-view-about

The Manage > Ad Groups view lists all ad groups in the filtered view for the selected advertiser account.

Available actions

Create an ad group ad-group-create

TIP
To create a large number of ad groups at once, use campaign bulksheets.

  1. In the main menu, click Manage > Ad Groups.

  2. Click Create Ad Group.

  3. Specify the Baidu, Google Ads, LY Ads, Microsoft Advertising, or Yandex ad group settings.

  4. Click Review and Save.

  5. If necessary, click Edit Edit and change the ad group settings.

  6. Click Create.

Later, you can optionally override the ad group-level bids by setting bids for individual keywords or placements in the ad group.

Rename an ad group ad-group-rename

Quickly rename an ad group without opening the full ad group settings.

  1. In the main menu, click Manage > Ad Groups.

  2. Hold the cursor over the ad group row and click … > Rename.

  3. Edit the name, and then click Apply.

Edit ad group settings ad-group-edit

You can edit settings for individual ad groups. You can also edit some fields for multiple ad groups at once, including some ad group details, budget options, and URL options that are common to all of the selected ad groups.

TIP
You can also edit data in bulk using campaign bulksheets.

  1. In the main menu, click Manage > Ad Groups.

  2. Do either of the following:

    • Hold the cursor over the entity name and click … > Edit.

    • Select the check box next to the ad group. In the bulk actions toolbar, click Edit.

  3. Edit the Baidu, Google Ads, LY Ads, Microsoft Advertising, or Yandex ad group settings.

  4. Click Review and Save.

  5. If necessary, click Edit Edit and change the ad group settings.

  6. Click Update.

Change the status of an ad group ad-group-status

Quickly change the status of an ad group without opening the full ad group settings.

You can pause any active ad group on a supported ad network to disable bidding on it. You can later resume bidding by changing the status back to active.

You also can delete any active or paused ad group. Deleted ad groups are deleted from the ad network. They’re still visible when you include them in the data filter, but you can’t change them.

Activate or pause an ad group

  1. In the main menu, click Manage > Ad Groups.

  2. Hold the cursor over the ad group row and click Edit next to the Status column.

  3. Change the status:

    • To activate a paused ad group, select Active.

    • To pause an active ad group, select Paused.

Delete an ad group

  1. In the main menu, click Manage > Ad Groups.

  2. Do either of the following:

    • Hold the cursor over the ad group row and click … > Delete.

    • Hold the cursor over the ad group row and click Edit next to the Status column. Select Deleted.

Manage bid constraint assignments for ad groups ad-group-constraints

Each entity can have only one constraint. Constraints are inherited by child entities, so you don’t need to assign constraints for child entities unless you want to override the inherited values.

Unassigning a constraint removes the association with the account components and all of their child components, and report data for the constraint is no longer available for those components. Unassigning a constraint doesn’t delete the constraint nor the account components themselves.

Assign a bid constraint to selected ad groups from the new Ad Groups view

  1. In the main menu, click Manage > Ad Groups.

  2. Select the check box next to each ad group to which you’ll assign a single constraint.

  3. In the bulk actions toolbar, click + Assign > Constraint.

  4. Select the constraint.

  5. Click Assign Now.

Assign a bid constraint to selected search bid units from the legacy Campaigns views

  1. In Search, Social, & Commerce > Campaigns > Campaigns, select the account component view.

  2. Select the check box next to each relevant row.

    For tips on selecting multiple rows, see “Select multiple rows.”

  3. In the toolbar above the data table, click More, and then click Assign > Constraint.

  4. Select the applicable constraint.

  5. (Optional) Enter additional details:

    1. Next to Additional Details, click Open to expand the details.

    2. Enter an optional Project Name and/or optional Description.

  6. Click Save.

Remove bid constraints from selected ad groups from the new Ad Groups view

  1. In the main menu, click Manage > Ad Groups.

  2. Select the check box next to each ad group from which you’ll unassign constraints.

  3. In the bulk actions toolbar, click - Unassign > Constraint.

  4. Click Confirm.

Remove bid constraints from search bid units from the legacy Campaigns views

NOTE
To delete a constraint, making it unavailable for future use, see “Delete constraints for search bid units” in the Optimization Guide chapter on “Bid Constraints,” which is available from within Search, Social, & Commerce.

  1. In Search, Social, & Commerce > Campaigns > Campaigns, select the account component view.

  2. Select the check box next to each component from which you want to remove the constraint.

    For tips on selecting multiple rows, see “Select multiple rows.”

  3. In the toolbar above the data table, click More, and then click Unassign > Constraint.

  4. In the confirmation dialog, select Yes, Unassign.

Assign label classifications to ad groups ad-group-classifications

NOTE
Label values are inherited by child entities, so don’t enter values for child entities unless you want to override the inherited values.

Assign classification values to ad groups

  1. In the main menu, click Manage > Ad Groups.

  2. Select the check box next to each ad group to which you’ll assign a label value.

    For tips on selecting multiple rows, see “Select multiple rows.”

  3. In the bulk actions toolbar, click + Assign > Label Classification.

  4. For each applicable classification value, do the following:

    1. In the Classifications column, specify the classification:

      • To use an existing classification, click the classification name to expand it.

      • To create a classification, click + in the column heading. In the input field, enter the classification name, and then click Save to immediately save the classification. To use the new classification, click the classification name to expand it.

        The name must consist of ASCII characters 32-126, and the maximum length is 27 single-byte characters.

    2. In the Value Name column, specify the value for the selected classification:

      • To use an existing value, select the value.

      • To create a value, click + in the column heading. In the input field, enter the value, and then click Save to immediately save the value and select it by default.

        The maximum length is 100 characters, and it can include ASCII and non-ASCII characters.

  5. Click + Assign Now.

Remove label classification values from ad groups

Removing a classification value removes the association with the account component and all of its child components. Report data for the classification value is no longer available for those components. Removing a classification value doesn’t delete the value nor the account components.

  1. In the main menu, click Manage > Ad Groups.

  2. Select the check box next to each ad group from which you’ll remove a label value.

    For tips on selecting multiple rows, see “Select multiple rows.”

  3. In the bulk actions toolbar, click Unassign > Label Classification.

  4. Select the check box next to each classification value to remove from the selected entities.

    To select all assigned values, click Select All. To deselect all assigned valued, click Deselect All.

  5. Click Unassign Selected.

View a performance graph in the Ad Groups view ad-group-performance-graph

Open and configure a performance graph with up to three metrics totalled across all ad groups in the view for the specified date range.

View a performance graph

  1. Above the data table, click Charts .

  2. (Optional) Specify the currency and up to three metrics to include in the chart.

Hide a visible performance graph

  • Above the data table, click Charts .

Manage data view reports from the Ad Groups view ad-group-reports

Generate a report that includes the data rows for one or more ad groups in the Ad Groups view, and then download the report as a Microsoft Excel worksheet file (XLXS format). The report includes all visible columns in the view.

You can delete any generated report.

See also “>* (Legacy UI) Download data from a campaign management view” and “(Legacy UI) Delete a performance data report or bulksheet file from the Downloads menu.”

Generate a report with the filtered data rows

  1. In the main menu, click Manage > Ad Groups.

  2. Specify the ad groups whose data you want to download:

    • To download data for specific ad groups, select the check boxes next to the ad groups.

    • To download data for all ad groups, you don’t need to select any check boxes. All ad groups are included by default.

  3. In the toolbar above the data table, click Download Report Reports.

  4. In the Grid Reports settings, enter a unique report name, and then click Generate.

    By default, the file is named “ad group_YYYYMMDD_NNNN,” where “NNNN” is the sequential job number (such as "ad group_20250402_1326).

    The file is added to the Recently Generated list.

  5. (Optional) To download the file once it’s completed, click Download next to the file name.

    The file is downloaded according to your browser’s normal procedure.

Download a completed report

  1. In the main menu, click Manage > Ad Groups.

  2. In the toolbar above the data table, click Download Report Reports.

  3. In the Recently Generated list in the Grid Reports dialog, click Download next to the file name.

    The file is downloaded according to your browser’s normal procedure.

Delete a completed report

  1. In the main menu, click Manage > Ad Groups.

  2. In the toolbar above the data table, click Download Report Reports.

  3. In the Recently Generated list in the Grid Reports dialog, click Delete next to the file name.

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