(New UI) Manage and view performance data for an advertiser’s conversion metrics
Beta feature
An advertiser’s conversion metrics are used throughout Adobe Advertising:
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In Search, Social, & Commerce, data for the conversion metrics can be displayed in columns in campaign, portfolio, and objective management views and in reports. Users with sufficient access privileges can also use conversion metrics to create objectives, which are used to optimize portfolios.
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(Advertisers with Advertising DSP) In DSP, you can include conversion metrics in campaign management views, custom objectives, and custom reports. You can also use conversion metrics to create custom objectives, which are used to optimize packages.
Available metrics include:
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Conversion metrics that Adobe Advertising tracks for an advertiser.
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Conversion and site engagement metrics synced from Adobe Analytics.
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Cconversions tracked by Google Ads and conversions tracked by Microsoft Advertising universal event tracking tags.
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(When you’ve configured a specific Google Analytics account, property, and view combination as a data source for Search, Social, & Commerce) Conversions tracked by Google Analytics.
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Conversions from custom feeds.
From the list of conversion metrics that are available, each user with access to the advertiser’s data can customize the metrics they see available for management views and reports, including or omitting specific metrics as they choose. You can either use a metric name exactly as it is spelled in the retrieved data or change the name that’s shown in column headings for readability.
View the conversion metrics tracked for an advertiser
- In the main menu, click Goals > Conversions.
All conversion metrics that have been gathered for the advertiser, and any different display names assigned to them, are listed. Each metric row includes the source of the metric.
Change the display name for a conversion metric
For example, if you collect registration data using a conversion metric named reg, then you can optionally change the display name to see it displayed as “Registrations.”
You can’t delete an existing display name.
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In the main menu, click Goals > Conversions.
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Filter the list from the toolbar or from a column heading.
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In the Conversion Display Name column for the metric, hold the cursor over the metric name, and click … > Rename.
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Enter the name that should be displayed, and then click Apply.
Display names must be unique and can’t include the following special characters:
\"<'>&
Change the conversion metrics available in management views, objectives, and reports conversion-metrics-change-available
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In the main menu, click Goals > Conversions.
All conversion metrics that have been gathered for the advertiser, and any different names that have been specified for display, are listed.
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(Optional) Filter the list from the toolbar or from a column heading.
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Change the conversion metrics available for management views and reports:
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To show or hide a single metric, click the switch in the Visibility column to change the setting.
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To show or hide multiple metrics, do the following:
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Select the check box next to each conversion metric.
For tips on selecting multiple rows, see “Select multiple rows.”
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In the bulk actions toolbar, click
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(To hide metrics) In the confirmation message, click Confirm to hide the metrics, including removing them from any derived metrics that contain the metrics.
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Manage performance data reports for conversions
You can download the following information about your tracked conversions: the synced metric name, the display name for the metric within Search, Social, & Commerce management views and reports, whether the metric is visible in management views and reports, the conversion ID, and the metric source. Download the data to a file in Microsoft Excel workbook (XLSX file) format.
Generate a report with the filtered data rows
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In the main menu, click Goals > Conversions.
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Specify the conversions whose data you want to download:
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To download data for specific rows, select the check boxes next to the rows.
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To download data for all rows, you don’t need to select any check boxes. All rows are included by default.
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In the toolbar above the data table, click
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In the Grid Reports settings, enter a unique report name, and then click Generate.
By default, the file is named “conversionsReport_YYYYMMDD_NNNN,” where “NNNN” is the sequential job number (such as "conversionsReport_20260402_1326).
The file is added to the Recently Generated list.
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(Optional) To download the file once it’s completed, click
The file is downloaded according to your browser’s normal procedure.
Download a completed report
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In the main menu, click Goals > Conversions.
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In the toolbar above the data table, click
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In the Recently Generated list in the Grid Reports dialog, click
The file is downloaded according to your browser’s normal procedure.
Delete a completed report
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In the main menu, click Goals > Conversions.
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In the toolbar above the data table, click
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In the Recently Generated list in the Grid Reports dialog, click
