Use cases

In this module, learn how to define customer experience use cases using Adobe's five-question framework. Explore Adobe's approach to member onboarding and retention with data-driven insights and Journey Optimizer. Discover how Adobe uses unified profiles to enhance collaboration and personalization for Creative Cloud users. Finally, understand how to orchestrate B2B campaigns using Marketo Engage and Real-Time CDP, B2B Edition, to effectively manage data and drive business outcomes.
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15 minutes
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Define customer experience use cases
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Explore Adobe's approach to member onboarding and retention
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Discover Adobe's use of unified profiles for Creative Cloud
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Orchestrate B2B campaigns with Marketo Engage and Real-Time CDP