Define customer experience use cases

In this step, you will explore Adobe's five-question framework for defining customer experience use cases. This framework helps align teams and drive business outcomes by establishing a common understanding. You will learn to answer key questions about business goals, target audience, call to action, message delivery, and activation capabilities. By the end of this step, you will be able to ensure that your entire team is on the same page when it comes to customer experience strategies.

Next, you will explore Adobe's approach to member onboarding and retention, using data-driven insights to enhance these processes.