Orchestrate B2B campaigns with Marketo Engage and Real-Time CDP

In this step, you will learn how to orchestrate B2B campaigns using Marketo Engage and Real-Time Customer Data Platform (CDP), B2B Edition. You will explore how data ingestion, account profiles, segmentation, and destinations work together to empower effective B2B campaign orchestration. By the end of this step, you will understand how to leverage CRM, Marketo Engage, and Adobe Experience Platform to create unified profiles and activate them across various channels.

This concludes the module on orchestrating B2B campaigns with Marketo Engage and Real-Time CDP. You now have a comprehensive understanding of how to integrate and activate data for effective campaign management.