Explore Adobe's approach to member onboarding and retention

In this step, you will explore how Adobe leverages data-driven insights and Journey Optimizer to enhance member onboarding and drive retention. You will learn about the importance of creating a cohesive consumer journey, where each communication and engagement leads to the next action, ensuring a seamless experience for members. This approach helps consolidate efforts and improve the overall onboarding and retention process.

Next, you will learn about Adobe's internal use of unified profiles for Creative Cloud, which drives collaboration across multiple teams and delivers personalized experiences.