Discover Adobe's use of unified profiles for Creative Cloud

In this step, you will learn how Adobe leverages Unified Profiles to enhance collaboration across more than 70 teams and deliver personalized experiences for Creative Cloud users. Discover how Adobe, as an early adopter of Experience Platform, has integrated marketing, sales, and product-led growth into a single unified profile to drive engagement and streamline operations. Explore the journey from individual AEP instances to a consolidated approach that supports experience-led growth.

Next, you will explore how to orchestrate B2B campaigns using Marketo Engage and Real-Time Customer Data Platform, B2B Edition.