In this module, learn about Real-Time CDP collaboration and its role in data-driven marketing. Explore how brands and publishers can work together securely to discover and activate high-value audiences. Understand the processes and team dynamics involved in using Real-Time CDP, and gain insights into setting up an Audience Center of Excellence to streamline operations and enhance collaboration. This module provides a comprehensive overview for agency practitioners and mar tech teams to effectively utilize Real-Time CDP for successful marketing campaigns.