Quiz

To pass this module quiz, you must answer at least 2 out of 3 questions correctly. It is not timed, and you can retake it as many times as needed..

What is a key benefit of using Real-Time CDP collaboration for brands and publishers?

false

1. It allows brands to discover and activate high-value audiences securely.
2. It provides a platform for brands to expose customer information.
3. It limits the ability to measure audience engagement.
4. It restricts collaboration to only first-party data.

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How does Real-Time CDP enhance marketing campaigns for agency practitioners?

false

1. By harmonizing data, technology, and teams to power real-time customer experiences.
2. By limiting data sources to only first-party data.
3. By providing a static customer profile that does not update in real-time.
4. By focusing solely on offline data sources.

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What are some responsibilities of an Audience Center of Excellence in Real-Time CDP collaboration?

true

1. Limiting data access to only marketing teams.
2. Managing audience ownership and integration of new data assets.
3. Overseeing project execution and communication.
4. Tracking audience activities against organizational KPIs.

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