Understand Real-Time CDP for agency practitioners

In this step, you will gain a high-level overview of Real-Time CDP, focusing on its value proposition for agency and paid media practitioners. You will learn about the data sources and audiences that fuel Real-Time CDP Collaboration use cases and workflows. This video will provide insights into how Real-Time CDP harmonizes data, technology, and teams to enhance customer experiences, and how it supports various data pathways and audience-building tools.

Next, you will explore the processes and people involved in Real-Time CDP Collaboration, learning how cross-functional teams can work together effectively to achieve success.