Explore Real-Time CDP collaboration

In this step, you will explore Real-Time CDP Collaboration, a data collaboration application designed to help brands and publishers work together securely. You will learn how this tool enables the discovery and activation of high-value audiences while maintaining privacy. Discover how brands can connect with publishers, view audience insights, and send personalized campaigns. Understand how real-time insights and engagement metrics drive continuous improvement and higher returns. This step will provide you with a comprehensive understanding of how Real-Time CDP Collaboration fosters long-lasting relationships and impactful audience engagement.

Next, you will delve into a high-level overview of Real-Time CDP for agency practitioners, focusing on data sources and audience insights that fuel collaboration workflows.