Explore Real-Time CDP collaboration processes and team dynamics

In this step, you will learn how to effectively use Real-Time CDP Collaboration by understanding the processes and team dynamics involved. You will explore how cross-functional teams, including agency practitioners and mar tech teams, can work together across various use cases, data sources, and goals. Discover the importance of setting up an Audience Center of Excellence to streamline operations and maximize the value of your Real-Time CDP investments.

This concludes the module on Real-Time CDP Collaboration. You now have a comprehensive understanding of the processes and team dynamics necessary for successful collaboration. Consider implementing an Audience Center of Excellence to enhance your organization's operational efficiency and achieve your enterprise-wide objectives.