Create and explore cross-channel visualizations and attribution in Customer Journey Analytics

In this module, learn how to create cross-channel visualizations and explore cross-channel attribution using Customer Journey Analytics. Discover how to merge data from multiple datasets across various channels to create comprehensive visualizations. Understand how to attribute credit across channels using different attribution models, enhancing your ability to analyze customer interactions effectively.
/content/exlm/global/en/courses/cja-use-visualizations-to-tell-your-data-stories/module-3/key-takeaways
/content/exlm/global/en/courses/cja-use-visualizations-to-tell-your-data-stories/module-3/quiz
15 minutes
/content/exlm/global/en/courses/cja-use-visualizations-to-tell-your-data-stories/module-3/step-1
Create cross-channel visualizations in Customer Journey Analytics
/content/exlm/global/en/courses/cja-use-visualizations-to-tell-your-data-stories/module-3/step-2
Explore cross-channel attribution in Customer Journey Analytics