Quiz

To pass this module quiz, you must answer at least 2 out of 3 questions correctly. It is not timed, and you can retake it as many times as needed..

What is a key benefit of using Customer Journey Analytics for creating cross-channel visualizations?

false

1. It allows merging data from multiple datasets across various channels.
2. It provides a single data source for all visualizations.
3. It automatically generates visualizations without user input.
4. It limits data analysis to a single channel.

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How does Customer Journey Analytics enhance cross-channel attribution analysis?

false

1. By using the same person ID across datasets to treat them as one.
2. By automatically resolving all customer complaints.
3. By providing a single attribution model for all data sources.
4. By limiting attribution to only call center data.

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Which of the following are true about using attribution models in Customer Journey Analytics?

true

1. Attribution models are fixed and cannot be changed.
2. Attribution models can be set in the data view.
3. Different attribution models can be applied to different metrics.
4. Attribution models help in giving credit across channels.

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