Explore cross-channel attribution in Customer Journey Analytics

In this step, you will learn how to use visualizations in Customer Journey Analytics to demonstrate cross-channel attribution. You will explore how to attribute metrics like call duration to different data sources, such as point of sale data, using a freeform table. By understanding the attribution models and how they apply across datasets, you will gain insights into customer interactions and the effectiveness of various channels.

This concludes the module on cross-channel visualizations and attribution in Customer Journey Analytics. You now have a foundational understanding of how to leverage these tools to analyze and attribute data across multiple channels.