Key takeaways

In this module, you learned how to create and explore cross-channel visualizations and attribution using Customer Journey Analytics. You discovered how to merge data from multiple datasets across various channels to create comprehensive visualizations and understand how to attribute credit across channels using different attribution models. This enhances your ability to analyze customer interactions effectively.

The following are some of the key takeaways from the module:

• Understand how to create cross-channel visualizations in Customer Journey Analytics by merging data from multiple datasets.
• Learn to use freeform tables and visualizations like Venn diagrams to represent data from different channels.
• Explore cross-channel attribution by applying different attribution models to analyze customer interactions across channels.
• Utilize the same person ID across datasets to treat them as a single dataset for more accurate analysis.
• Adjust attribution models in the data view to customize how credit is assigned across channels.

Now it's time to measure how well you learned these lessons with a short quiz.