Create cross-channel visualizations in Customer Journey Analytics

In this step, you will explore how to create cross-channel visualizations using Customer Journey Analytics. You will learn to merge data from multiple datasets across various channels, allowing you to visualize comprehensive insights per visitor. By utilizing features similar to Analysis Workspace, you will understand how to select dimensions and metrics, create freeform tables, and use visualizations like Venn diagrams to stitch data together based on shared identifiers. This step will enhance your ability to analyze and interpret data from different sources as a unified dataset.

Next, you will delve into cross-channel attribution in Customer Journey Analytics, learning how to use visualizations to attribute credit across channels effectively.