Personalize messages

Discover how to personalize messages using real-time data and dynamic expressions. This module shows you how to tailor content based on profile attributes, audience membership, contextual events, and saved expressions. You apply personalization techniques that increase relevance and improve campaign performance.
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30 minutes
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Explore the personalization editor in Journey Optimizer
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Profile and audience membership-based personalization
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Use contextual event information for personalization
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Use helper functions for personalization
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Use and manage saved expressions in the personalization library
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Create dynamic content with the condition rule builder
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Explore the personalization editor playground