Use helper functions for personalization

In this step, you will learn how to use helper functions to transform personalization values in Journey Optimizer. You will explore different use cases for these functions, such as formatting text, checking conditions, and iterating over lists. By the end of this step, you will be able to apply helper functions to create more dynamic and personalized content in your messages.

Next, you will discover how to use and manage saved expressions in the personalization library to enhance your message creation process.