Profile and audience membership-based personalization

In this step, you will learn how to enhance your messages in Journey Optimizer by adding profile-based personalization and using audience membership as a pre-condition for personalization blocks. You will explore how to insert customer-specific details, such as their first name and shipping address, into an email message. Additionally, you will discover how to use segment membership to tailor content for specific customer groups, ensuring your messages are relevant and impactful.

Next, you will learn how to use contextual event information to further personalize your messages in Journey Optimizer.